There are signs that the data-driven ad market in APAC is gathering momentum. With a number of US vendors now entering the market, and local APAC solutions getting new funding and traction throughout the region, APAC is likely to have [...]

Ross McNab is Co-Founder and Chief Revenue Officer of Kinected, a company whose stated purpose is to launch and operate world-class ad technologies in the Australian and wider APAC region, with partners, Unified, BlueKai and TagMan. To these existing companies, [...]

Brandscreen announced this morning that it is raising a further eleven million dollars in a new round of funding. The Series B round was led by Macquarie Capital Group Limited (“Macquarie Capital”), and was joined by new co investors including [...]

Olivier Legrand is Senior Director, Marketing Solutions, APAC, at LinkedIn. Here he discusses Linkedin's B2B marketing and audience targeting proposition in the Australian market, data-driven media buying and Linkedin's strategy across the rest of the APAC market. What ad opportunities currently [...]

New partnership will enable advertisers to add scale and simplicity to video campaigns in the ANZ region. MediaMind, a division of DG and leading independent provider of integrated digital advertising solutions, announced last week a strategic regional partnership with Adap.tv, a [...]

Toby Ross is Head of Strategic Alliances at Fairfax Media. Here he discusses the new audience extension partnership with Google, as Fairfax looks to leverage its audience across dynamic inventory, and whether this move is a precursor to the [...]

Phil Duffield, Managing Director Adap.tv, discusses the growth of Video RTB in the APAC region, publisher adoption of the buying mechanism and some key infrastructure problems that currently is holding back the market. Is the fusion of TV and video applicable [...]

smartclip, the multiscreen and brand advertising platform, and LG Electronics announced on Friday that smartclip will monetise all ad inventory on the LG Smart TV Platform across Europe, Russia and Australia. The partnership with LG Smart TV offers advertisers a [...]

eBay Australia’s JJ Eastwood discusses the implementation of geoTribes, a new geo-demographic segmentation tool, that the company claims brings offline segmentation to online audiences for the first time. Can you explain what eBay has done with the rollout of geoTribes for [...]

Matt Hunt is Managing Director, Australia at Adconion Media Group. Here he discusses the evolving Australian digital ad market, the Adconion solution in the region, the commercial challenges posed by new players like DSPs and SSPs, and the unique data-driven [...]