Maxifier Opens First Office in Asia & Appoints Japan Country Manager Maxifier, a global leader in inventory revenue management technology, announced this week the establishment of its business in Asia, the opening of an office in Tokyo, and the appointment of [...]

Publicis Groupe Acquires Longtuo, Aiming for a Dominant Role in China's Booming e-Commerce Market Publicis Groupe announced this week it has acquired Beijing-based Longtuo, a digital marketing company with strong eCommerce expertise in creative, customer acquisition, marketing solutions and measurement tools. [...]

ATS Sydney was the first full day conference on the evolving data-driven ad market in the Southern Hemisphere. The event was attended by over three hundred C-level regional digital media execs. One of the keynotes on the day was delivered [...]

Ogilvy and Marmalade Digital Launch DSPs in India DSPs are gaining traction in India with Neo@Ogilvy, the digital media planning and buying arm of OgilvyOne, and Marmalade Digital, a digital media trading technology and services provider, announcing the launch of their [...]

Brandscreen Expands Further Into Asian Markets with New Vice President of Product Brandscreen, an APAC-focused DSP, has appointed Ryan Pestano to the newly created role of Vice President of Product. Based in Singapore, Pestano will report to Brandscreen CEO Julian Tol and [...]

Stuart Spiteri is Chief Operating Officer at News Digital Media - and worked previously at Google as the head of platforms for Japan and Asia-Pacific. Here he discusses his new role at one of Australia's biggest publishers, the challenges/ opportunities [...]

MediaMath Makes In-Roads Down Under MediaMath, a leading DSP, announced last week that it has expanded into Australia via a partnership with Australian technology company, Kinected Corp. As part of the move, Kinected has struck a licensing agreement with MediaMath to oversee [...]

Germany’s Gruner + Jahr Acquires Majority Stake in NetworkPlay Gruner + Jahr, a Bertelsmann company headquartered in Hamburg, has acquired a majority stake in digital advertising network NetworkPlay. Following the acquisition, Kuldip Singh, CEO of Gruner + Jahr India, will join [...]

Vicki Lyon is Managing Director SpotXchange Asia-Pacific. Here she gives her synopsis on the recent ATS Sydney event. The inaugural ATS conference here in Sydney was a resounding success, with several hundred attendees and a great cross-section of industry commentary. [...]

Megan Brownlow is Executive Director & Editor of The Media and Entertainment Outlook at PriceWaterhouseCooper. She recently gave an overview of upcoming trends in the Australian advertising market during a fireside chat with Paul Fisher, CEO of IAB Australia, [...]