With the Chinese display market now worth around 30 billion YUAN, most senior Chinese ad execs believe that programmatic buying and selling will grow substantially over the coming 12-24 months. The RTB market is estimated to be currently around 5% [...]

China online advertising revenue reached 75.31 billion Yuan in 2012 and entered into a period of steady growth. According to the latest data of Chinese online advertising in 2012 released by iResearch, China's online advertising revenue reached 75.31 billion Yuan, up [...]

MediaMath Makes In-Roads Down Under MediaMath, a leading DSP, announced last week that it has expanded into Australia via a partnership with Australian technology company, Kinected Corp. As part of the move, Kinected has struck a licensing agreement with MediaMath to oversee [...]

Mr. Yi Shi who is both CEO & Founder of Avazu Inc on Avazu’s offering as a display advertising company, with a private exchange business and a priority DSP - and why they have chosen to move into China. He [...]

Phang Chee Leong, Innity’s CEO, talks about their recent partnership with adSage – China’s leading player in the SEM space. Here he discusses Innity’s aggressive global growth strategy and highlights some of the challenges they anticipate within the Chinese [...]

Kevin Huang is CEO of Pixel Group. Here Huang gives some insight into Pixel Group's premium website rep business and how it is providing brand advertisers with premium solutions. He also discusses how monetization strategies differ across the Greater Chinese and [...]

Jordan Khoo, MediaMind’s Regional Director for APAC, discusses how DG and MediaMind bring the ability to traffic online and TV video assets through one vendor, the strong growth of video and mobile in the region and the challenge of scaling [...]

Kate Clough is Regional Media Director, APAC at MRM Worldwide. Here in an interview with ExchangeWire APAC, Clough gives an insight into the Chinese display market, the third biggest after the US and Japan. Can you give an overview of MRM’s [...]