Cheetah Digital, a cross-channel customer engagement solution provider for the modern marketer, has released its 2022 Digital Consumer Trends Index: Australia edition The study found that Australian consumers trust ads less, and prefer ‘hyper-personalised’ brand experiences, with email still sitting comfortably as their [...]

Today (1st April,2022), Yahoo announced a leadership update, promoting John McNerney to senior director of platforms for APAC and Dan Richardson as head of data for APAC In his previous role, McNerney was director of platforms, Australia and New Zealand (ANZ). [...]

Integral Ad Science (Nasdaq: IAS), a global leader in digital media quality, released the sixteenth edition of the Media Quality Report, providing transparency into the performance and quality of APAC digital media, alongside global comparisons Key insights from the report include:   Desktop [...]

Teads announced the results of the first cookieless test campaign in partnership with OMG Malaysia for its client, LG. Amid a transition deriving from the imminent removal of third-party identifiers in Chrome, this digital implementation is also the first of [...]

In today's ExchangeWire news digest: European lawmakers introduce the Digital Markets Act to tackle antitrust behaviour in Big Tech; SoftBank finalise loans of up to USD $10bn ahead of Arm IPO; and Australian start-up Zepto raise AUD $25m in Series A [...]

Teads, the global media platform, today announces the promotion of Christian Guinot to CEO APAC. Having successfully launched Teads in multiple key markets such as Singapore, Hong Kong, ANZ, and South Korea in the last 5 years, Christian is tasked [...]

The appointment comes as the leading conversational advertising cloud enjoys significant international expansion  Cavai, the leading conversational advertising cloud, has appointed Jonathan Pacey as commercial director, APAC. The appointment comes as Cavai’s presence in APAC grows rapidly, with business expanding across [...]

APAC advertisers can now run their banner and video ads within AAA console games exclusively via Livewire, thanks to a partnership with Anzu.io The world’s most advanced in-game advertising platform, Anzu, has expanded its exclusive partnership with leading global gametech and [...]

Yahoo, the premier global media and technology company, has announced an APAC-wide partnership with Near, one of the world’s largest sources of privacy-led intelligence on people, places, and products. This alliance brings together the strengths of Near’s unique location intelligence data [...]

In today’s ExchangeWire news digest: Amazon purchases e-commerce software start-up, Veeqo; Una Brands allies with KlickBrands to enter the South Korean e-commerce market; and FTX establishes FTX Europe to progress its global expansion.   Amazon acquires e-commerce software start-up, Veeqo Amazon has acquired [...]