In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia Pacific region – in this edition: Adjust to expand APAC presence with USD$227m (£184m) investment; MiQ announces new suite of analytics solutions; and [...]

As digital ad trading becomes a more fundamental aspect within the marketer's toolset, and growth opportunities become evermore apparent, so to are the concerns arising as a result of the industry's complexity. Viewability, brand safety, and the even the underlying [...]

CastingAsia, an influencer marketing technology solutions provider and part of AnyMind Group, has announced the launch of cost-per-acquisition (CPA) and cost-per-click (CPC) capabilities on the CastingAsia platform, in a bid to provide a way for marketers to better address the [...]

In this exclusive and wide-ranging interview with ExchangeWire, Janette Higginson (pictured below), buyer development director at Index Exchange, discusses a wide variety of industry topics focusing on APAC, ranging from the popularity of private marketplaces to the sell-side's role in [...]

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia Pacific region – in this edition: Mindtree reports 10.3% y-o-y revenue growth; Investis Digital announces the launch of Connect.ID; and Mobile Web Usage [...]

Triton Digital, a global technology and services leader to the digital audio and podcast industry, announced today that they have been named the winner of ExchangeWire’s The Wires APAC 2019 Best New Product or Service – Sell Side for their [...]

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia Pacific region – in this edition: brand expectations for China are high according to new research; Dentsu signs partnership with Israeli tech firm [...]

The impact of header bidding on desktop-based advertising has been well documented, giving an increased level of fairness within ad auctions which was not present under waterfall systems. However, a number of barriers, such as a lack of SDK development [...]

China will be the next frontier of growth for European brands, according to new research published today by The Trade Desk - with brands committing big spend to the market. Over half (53%) of the senior brand marketers surveyed [...]

While ad tech is a global endeavour which supports an innumerable number of industries, from fashion to beverages, it is important to remember a 'one-size-fits-all' approach may not be appropriate. For example, the global travel market is continuing to bloom, [...]