On today’s ExchangeWire digest: AUS Online Ad Spend Slowed in 2023; US Streaming Revenues Set to Overtake Pay-TV; US Streaming Subscriptions to Drop by 3.9 Million in 2024  Australia’s online ad spend in 2023 slowed to a growth rate of 3.7% [...]

The digital advertising landscape in APAC is characterised by rapid growth, technological innovation, and the critical importance of cultural and local market nuances. Delving into the evolving dynamics of the APAC, Basil Chua, managing partner at Multiverse Partners, highlights a [...]

We take a look at the transformative impact of social commerce in APAC, exploring the unique conditions fuelling its meteoric growth. Within Southeast Asia, social commerce transcends mere convenience, embedding itself into daily digital interactions. The population navigates through brands and [...]

Yahoo has launched PurpleLab in Australia and Southeast Asia, an innovative solution designed to address the challenges of speed and quality in the market research industry. This new platform is set to dramatically transform how brands acquire and apply consumer [...]

Integral Ad Science, a leading global media measurement and optimisation platform, today (January 18th, 2024) announced business expansion in four key APAC markets- Hong Kong, Taiwan, Thailand, and Vietnam along with senior leadership appointments to accelerate AI-driven measurement and optimisation [...]

John McNerney, managing director AUSEA at Yahoo, shares his predictions for the APAC region in the coming year. He expands on data privacy changes, budgeting, the TV landscape, and AI to illustrate his expectations for 2024. 2023 has been a [...]

In this exclusive byline, Wei Hsueh, Country Manager, Equativ Singapore, outlines why programmatic has taken flight in APAC, why ad spend will increase in 2024, and what this means for marketers. Programmatic advertising stands out as a vital digital asset within [...]

Following his panel appearance at ATS Singapore 2023, Ryan Pestano joined ExchangeWire for an exclusive Q&A. In this discussion, Lemma's chief product officer outlines the trends shaping APAC, how curation can enhance OOH advertising, and the benefits of a data-driven [...]

In today's ExchangeWire news digest: Apple comes under fire in the EU for claims of carbon neutral devices; Channel4 and Paramount explore shoppable TV ads; and Microsoft commits AUD$5bn (~£2.59bn) to develop its AI capabilities in Australia. EU scrutinises Apple’s “carbon [...]

In today’s ExchangeWire news digest: Japan will look into potential antimonopoly breaches by Google; naround 1 in 5 APAC consumers use social media for purchases; and Zhipu AI amasses ¥2.5bn (~£280.8m this year). Google to be investigated in Japan The Japan Fair [...]