Integral Ad Science (IAS), a global leader in digital media quality, ran an online survey among Singapore consumers to better understand consumer attitudes toward D&I overall and in digital advertising. This study explores why diversity matters in advertising and measures how [...]

In today's ExchangeWire news digest: Alibaba reveals plans to divide into six separate divisions; Apple launches Apple Pay Later; and Douyin launches Qing Tao to rival Bilibili. Alibaba to spin off business units Chinese tech giant Alibaba has revealed plans to split [...]

In today's ExchangeWire news digest: China's Tencent shows signs of recovery as it reports 0.5% revenue growth; South African authorities launch an investigation into fast-fashion giant Shein; and the SEC charges eight celebrities over their endorsement of cryptocurrencies. Tencent revenue up [...]

At the Road to ATS Singapore 2023, ExchangeWire’s Lindsay Rowntree caught up with Jason Scott, CEO APAC, and Gurman Hundal, co-founder, of MiQ to discuss the company’s growth in APAC, the development of TV advertising is across the region, and [...]

In today's ExchangeWire news digest: the Biden administration threatens to ban TikTok unless its Chinese owners sell their stakes; the UK Treasury commits £900m to developing the country's AI strategy; and Stripe raises funding in excess of €6bn (~£13bn). US [...]

In today’s ExchangeWire news digest: Meta has revealed it will cut a further 10,000 jobs under “efficiency” measures; OpenAI launches GPT-4, a follow up of its popular ChatGPT chatbot; and Samsung plans to invest around ₩300tn (~£189.6bn) in South Korea [...]

In today's ExchangeWire news digest: online retailer ASOS expands its retail media offerings; Meta threatens to pull news content for Facebook users in Canada; and China disrupts projects to manage internet cables in the South China Sea. ASOS expands retail media [...]

Who makes up APAC’s Metaverse Generation and what do marketers need to know about them? New research released by Yahoo today (March 13th, 2023) uncovers crucial insights on what consumers in APAC want from the metaverse. The Yahoo metaverse APAC survey, [...]

The new team to lead Australia and Southeast Asia for Yahoo’s ad tech division, Yahoo Advertising, has been unveiled, with a remit to support the business’ refreshed focus as a media solutions partner for premium clients. John McNerney, MD, AUSEA, Yahoo John [...]

In this feature, Hannah Dillon takes a look at the impact of OOH and DOOH technologies across the globe, pinpointing what’s working best in which region. Out of Home (OOH) advertising is a burgeoning market, forecast for global growth of USD$11016.26m [...]