In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: MobFox establish data points in APAC; GroupM acquire MediaCom India; Light Reaction go to Hong Kong; Postr [...]

In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Singapore economic board sign three-year O&M deal; Local manufacturers lead China mobile phone ad spend; Possible partner [...]

Data may be touted as the new oil, but marketers in Asia-Pacific have yet to even take the first step and instead prefer to continue investing their time on optimising traffic. To better understand and target their audience, brands would need [...]

In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Singapore retailers need contextual marketing; IAB AU set viewability benchmarks; India fastest-growing among top ad markets; TubeMogul [...]

In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Social & email marketing top APAC priorities; AU consumers will turn off ad blockers for right reasons; [...]

In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Forrester unveil second report card on China agencies; Nine launch programmatic platform; China's Singles Day highlights importance [...]

China's ad tech market is growing fast but still needs time to figure things out, as do foreign brands that are looking to target Chinese consumers. Marketers worldwide shared a common concern about not wanting to be overzealous with pushing ads [...]

In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: India brands see improved customer engagement; APAC show low CTR for branded content; Tencent tout one-stop ad [...]

In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Brands must think mobile-first to tap Asia's growing user base; AANA unveil guidelines for media contracts; FITCH [...]

In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Cross-screen campaigns critical for Asian marketers; Alibaba expected to grab 10.9% of global mobile ads; IAB AU [...]