Tappx, a leading ad tech company delivering advertising solutions for mobile, OTT and desktop, today announces a new partnership with LaLiga, Spain’s premier professional football league. The new collaboration kicked off with Tappx working with LaLiga to improve the monetisation [...]

In today's ExchangeWire news digest: the EU Commission appeals against the General Court's ruling to drop a $15bn tax fine against Apple; a US federal court rules to hold off on banning TikTok; and Essence is appointed Frip's integrated media [...]

In today's ExchangeWire news digest: Oracle states that ByteDance will have no ownership over  newly-formed TikTok Global; research from eMarketer reveals that the number of Americans giving up pay TV is growing; and Amazon releases a new e-commerce offering with [...]

Admixer.Network is a comprehensive ad serving and management platform for large publishers, media houses and ad networks. It is an enterprise-level solution for businesses that own multiple media assets or manage a variety of supply providers. From this moment on, [...]

In today's ExchangeWire news digest: Google is accused of anti-competitive behaviour in India after removing Paytm from its Play Store; TikTok's interim CEO calls on Facebook and Instagram to support it against a fresh ban from the US government; and [...]

In today's ExchangeWire news digest: the WFA announces the launch of a solution to help advertisers measure their campaigns' effectiveness across different media; Apple draws the ire of app developers after announcing the launch of iOS 14 with less than [...]

In today's ExchangeWire news digest: Tencent causes Sogou's stock prices to double after proposing to purchase its remaining shares; research by AppsFlyer finds that mobile and gaming ad fraud are down, but still a threat; and Japan makes moves to [...]

In today's ExchangeWire news digest: the Australian advertising watchdog launches a federal suit against Google for its data practices; Ofcom faces mounting pressure to ban state-owned Chinese news broadcaster CGTN; and India extends its ban to a further 47 apps, [...]

In today's ExchangeWire news digest: there's more bad news for TikTok, as several US organisations begin ordering their personnel to avoid or delete it; NBCU's new streaming service, Peacock, launches without CTV giants Amazon and Roku; and IAB Australia calls [...]

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the globe. In this edition: the EU's Margrethe Vestager announces plans to tackle GAFA; the US threatens to ban TikTok and other Chinese tech firms; [...]