Ahead of ATS Singapore 2022, Gavin Buxton, managing director, Asia at Magnite, outlines why providing a high-quality ad experience on AVOD services is crucial, and how media owners and advertisers can achieve this. The future of video streaming is ad-supported. Faced [...]

With ATS Singapore 2022 just weeks away, ExchangeWire spoke to Bichoï Bastha, chief revenue & business officer, Dailymotion, to discuss the changing advertising landscape in APAC and how creativity and brand safety are paramount for advertiser success. Dailymotion was founded in [...]

As coronavirus restrictions ease across the South-East Asia (SEA) region, Matt Bushby, ANZSEA Managing Director, Hivestack, discusses how programmatic digital out-of-home (DOOH) should be considered within the marketing mix here, and how the channel can be further evolved, in advance [...]

Ahead of ATS Singapore 2022, Lashanne Phang, senior director, mobile at PubMatic, writes about how ad targeting on mobile has fared over the year since Apple's changes to IDFA in this exclusive article. Google recently decided to push back their deprecation [...]

In this exclusive article ahead of ATS Singapore 2022, Pankil Mehta, chief business officer at AndBeyond.Media, assesses the rapid and, seemingly, unstoppable evolution of publishers and programmatic advertising. The exponential speed at which programmatic advertising was invented, mechanised, and evolved feels like the [...]

From the seemingly unstoppable rise of CTV to the evolution of the Open Web, ad tech is in a continuing state of flux. This is especially prevalent in the Asia-Pacific (APAC) region, which is home to some of the largest [...]

In this exclusive interview ahead of ATS Singapore 2022, Adele Wieser, regional managing director, APAC at Index Exchange, discusses the importance and prominence of programmatic, mobile, and CTV in Southeast Asia, and the impact that the deprecation of third-party cookies [...]

In this exclusive article ahead of ATS Singapore 2022, Henry Shelley, general manager, APAC at TripleLift, outlines four steps advertisers can take to prepare for the post-cookie landscape. While the deadline for Google’s phasing out of third-party cookies has been extended [...]

Ahead of ATS Singapore 2022, Travis Teo, executive director and co-founder of Adzymic, explains how creativity can guide advertisers through the deprecation of third-party cookies, breaking down the different aspects of creativity in ad tech to explain how marketers can utilise [...]

Now in its 11th year, ATS Singapore brings together senior stakeholders across the media, marketing and commerce industries for two days of panel discussions, keynote presentations, fireside chats and networking, to deliver insights and strategies to take digital to the [...]