In this exclusive interview on the eve of ATS Madrid 2023, ExchangeWire speaks to Rafael Amieva, general manager, Spain, Outbrain, on how marketers can maximise scale and privacy-conscious targeting capabilities following the deprecation of the third-party cookie. What options are available [...]

In this exclusive interview in the run-up to ATS Madrid 2023, Mariano De Luca, seller lead Italy, Spain, and MENA, Magnite, details evolving television consumption habits in Spain, including a shift towards ad-supported streaming. How do attitudes towards ad-supported streaming in [...]

In this exclusive Q&A ahead of ATS Madrid 2023, Rafa Ruigómez, programmatic account manager, StackAdapt, provides an overview of the growing importance of contextual targeting, the value of a multi-channel strategy, and how marketers are already exploring Web3 technologies. How are [...]

In this exclusive byline ahead of ATS Madrid 2023, Carlos Risco, senior client success manager, Lumen, discusses how attention is shaping the future of ad measurement. We live in a world where there are distractions and entertainment everywhere. As soon as you [...]

In association with Rakuten Advertising In this exclusive interview ahead of ATS Madrid 2023, ExchangeWire speaks to Giovina Di Tonno, senior director, media sales, Rakuten Advertising, on how connected TV (CTV) can be used as part of an effective multichannel media [...]

In this exclusive interview ahead of ATS Madrid 2023, Marc Thomas, general manager EMEA at EX.CO discusses how ad tech's shift towards privacy centricity is impacting programmatic, the resurgence of context and integration of AI, and how marketers can utilise [...]

In association with StackAdapt In this exclusive byline ahead of ATS Madrid 2023, Andrew Rose, VP sales, EMEA, at StackAdapt, outlines why marketers should be exploring CTV. Connected TV (CTV) refers to a device that connects to or is embedded in a [...]

In a world without cookies, yet a growing need for personalised advertising, how can retailers and retail brands alike harness retail audiences? Retail media has been growing for over a decade, and its potential is finally being recognised across the globe, [...]

ExchangeWire’s ATS Madrid made a welcome return to the Spanish capital after a two-year hiatus. At a bustling Teatro Amaya in Madrid’s Chamberi district, guests were treated to a packed agenda discussing the latest issues across the media industry. From measurement [...]

Ahead of ATS Madrid 2022, Chris Murphy, Group Account Director, Southern Europe at Taboola, outlines why personalisation is key to publishers' success in the face of competition from social media companies and evolving audience tastes. In 2022, user attention is hard to [...]