The ad tech sector is awash with money spurred by both private investment, plus funds generated by a raft of companies listing publicly, according to Brian O’Kelley, AppNexus, CEO. Speaking to ExchangeWire after his company was valued at $1.2bn after raising [...]

In the interests of helping to educate the mainstream marketing community, ExchangeWire has this year struck an agreement with trade body ISBA – the voice of British brand advertisers – to offer its members free entry to ATS London. ATS London – the industry's [...]

ExchangeWire rounds up some of the biggest stories in the European digital advertising space, including Facebook and Google's attempts to further their lead on mobile, more acquisitions in the ad tech space, plus more expansion of US companies in Europe.  Facebook [...]

The web has presented legacy publishers with a monetisation challenge they have yet to master, and the emergence of media consumption on handheld devices has posed them with an even more difficult quandary as they now compete with Silicon Valley [...]

In the second instalment of a two-part look at how the growing importance of ‘big data’ and the subsequent emergence of programmatic media-buying, ExchangeWire examines the potential threats it poses to traditional media businesses, and just how they must adapt [...]

Transparency has been one of the key topics facing the ad tech sector in 2014, with issues such as click fraud, bot traffic and view ability generating reams of column inches, and propelling programmatic firms into mainstream press attention. Hence [...]

ExchangeWire rounds up some of the biggest stories in the European digital advertising space, including the unveiling of the ATS London agenda, Rocket Fuel's turbulent week, the latest public spat in ad tech between TubeMogul and Turn, as well as [...]

This year will see the fifth ATS London, ExchangeWire's flagship conference, take place. Due to increased demand, ATS London has moved to a bigger venue – Queen Elizabeth Hall, Southbank – and as always the event remains strictly NO PAY-TO-PLAY. The main [...]

Gareth Davies, AdBrain, CEO, gives ExchangeWire his take on this week’s multimillion dollar purchase of Flurry, and how it’s the latest move in a Silicon Valley arms race, but also explains to his thoughts this can prove risky for brands’ [...]

In a two-part look at how the growing importance of ‘big data’ and the subsequent emergence of programmatic media-buying, ExchangeWire examines the potential threats it poses to traditional media businesses, and just how they must adapt to survive in the [...]