Tom Simpson, Mediaquark, CEO, shares insights on some of the common mistakes made by international companies looking to successfully crack the diverse APAC region. Singapore-based Simpson stresses the need for localisation (plus increased levels of education) in the APAC region [...]

AppNexus is to double its operations in Singapore, including the transfer of senior employees from its European and US operations, reflecting similar moves by programmatic players in APAC – a market estimated to be worth in excess of $1,892m by [...]

When it comes to programmatic the Germans love to talk a good game. At the recent d3con event in Berlin most panels had seven-to-eight people talking up their programmatic buying and selling strategies. That's a lot of noise to have [...]

In yet another insightful presentation from IPONWEB's Boris Mouzykantskii, he pulls back the veil on ad tech, beginning with the evolution of the market, then moving on to a 'how-to' on customising technology for advertisers, addressing re-targeting and re-attribution challenges — [...]

The premiere data-driven event for the French online advertising industry is returning to Paris on November 14, 2013 and the programme for the day is now available here. Over the past couple of years, the French data-driven advertising market has developed [...]

We've decided to go app crazy at this year's ATS London. There will be no more paper programs, as the world needs to be saved. We have teamed up with Noodle Live to bring you the first ever ATS London [...]

Benjamin Tice will be speaking at ATS London Tuesday September 10. Twenty-plus years after the birth of the internet, programmatic buying and selling and RTB is now a multi-billion dollar industry. The story is different on mobile, where app stores launched [...]

The obsession around consolidation has grown from a mild din to full-on shouting match over the past couple of months. The amount of hackneyed pieces written about the subject, as well as the IPO frenzy, have been too numerous to [...]

We are now one month away from the latest instalment of the ATS series - coming to Singapore on Wednesday June 12. A very limited number of tickets remain and registration is still available here: http://atssingapore2013.eventbrite.com/. The objective of ATS Singapore [...]

Save the date, ATS London 2013 is returning Tuesday September 10. ATS London 2013 signals evolution. We believe that the past three years have transformed the industry, from an advertising technology perspective. We also believe that the next phase of growth [...]