Seedtag, the leading global contextual advertising company, has launched a powerful new generative AI capability that gives brands and agencies the capacity to build tailored creative based on the context of the surrounding page-level content. Advertisers can now benefit from [...]

Ahead of ATS London 2023, Gregor Smith, global advertising sales director, SmartFrame, outlines the importance of attention in a privacy-first world, the challenges around measuring this valuable currency, and how the emergence of new technologies will impact its application. What are [...]

Global advertising platform ADYOULIKE has partnered with Adelaide, the leader in attention-based media quality measurement, to launch Auction Packages powered by Adelaide AU (attention unit) data. As one of the first sell-side partners to curate inventory deals using Adelaide’s AU, [...]

DoubleVerify, a leading software platform for digital media measurement, data, and analytics, announced the expansion of its performance solutions to include pre-bid attention optimisation segments – enabling brands and agencies to maximise campaign performance at scale by identifying inventory characterised [...]

Lumen Research, the leading global attention technology company, has been named an official partner of Integral Ad Science, the global leader in digital media quality. By integrating Lumen’s eye-tracking technology and predictive attention datasets into the IAS Attention Model, this [...]

Adelaide, in collaboration with Microsoft Advertising, is announcing curated marketplaces of high-attention, low-emissions inventory. The new PMPs leverage data from Scope3, an industry leader in supply chain carbon emissions data, and Adelaide, the global leader in attention-based media quality ratings. [...]

Adelaide, in collaboration with Microsoft Advertising, is expanding on their successful launch of high-attention markets last month with high-attention connected TV (CTV) inventory. The new PMPs leverage data from TVision, the company measuring every second of TV and CTV viewer [...]

In this exclusive byline ahead of ATS Madrid 2023, Carlos Risco, senior client success manager, Lumen, discusses how attention is shaping the future of ad measurement. We live in a world where there are distractions and entertainment everywhere. As soon as you [...]

Lumen Research, the leading technology provider, has released a report from PwC that reviews the Lumen Attention Measurement Platform (LAMP) - making it the first attention technology product to be assessed by PwC. From June 2022 to October 2022, PwC conducted [...]

Adaptive streaming company, SeenThis, announce that a study with Lumen, the leading technology company for attention measurement, found that creatives delivered by SeenThis capture higher attention and more positive responses than delivering the same creatives using conventional technology ​​.  The study [...]