Lumen Research, the leading technology provider, has released a report from PwC that reviews the Lumen Attention Measurement Platform (LAMP) - making it the first attention technology product to be assessed by PwC. From June 2022 to October 2022, PwC conducted [...]

Adaptive streaming company, SeenThis, announce that a study with Lumen, the leading technology company for attention measurement, found that creatives delivered by SeenThis capture higher attention and more positive responses than delivering the same creatives using conventional technology ​​.  The study [...]

DoubleVerify,  a leading software platform for digital media measurement, data, and analytics, announce the appointment of Daniel Slotwiner to senior vice president of attention. In this role, Slotwiner will oversee all attention initiatives at DV including product innovation, go-to-market strategy [...]

In association with Unruly. In this exclusive Q&A, Kiran Uppal, VP projects and insights at Unruly, breaks down the genuine importance of the industry’s latest buzzword “attention measurement,” particularly when it comes to creative optimisation, and explains how under-utilised data – [...]

Lumen Research, the global attention technology company, recently announced a new partnership with TVision, the leading solution for CTV and linear TV attention measurement, to integrate TV and CTV attention metrics with the Lumen attention measurement platform and optimise media [...]

Amplified Intelligence, the world’s most rigorous attention measurement company, has announced the global launch of its new campaign evaluation tool, attentionPROVE®. Live across several markets – including the US, Canada, Australia, UK, Ireland, France, Germany, Poland, Sweden, Denmark, and Dubai [...]

Adlook, a brand growth platform for consumer marketers, is proud to partner with Adelaide, the leader in attention-based media quality measurement, to build a deep learning-powered AU-CPM buying model.  By infusing this new pricing model with placement-level media quality scores generated [...]

Xaxis Romania and Adelaide, the leader in attention-based media quality measurement, announce a strategic partnership offering advertisers advanced attention measurement and activation capabilities for digital campaigns.  Thanks to this partnership, GroupM Romania clients can use Adelaide metrics to achieve superior results [...]

ShowHeroes Group, a global leader in digital video content, tech, and advertising solutions, today announces a partnership with two market-leading attention science brands as part of its wider mission to prioritize the metric in a new era of transparent user [...]

Adelaide, a leader in attention metrics, has announced the launch of global High Attention Markets in partnership with Google Display & Video 360, Xandr, part of Microsoft Advertising, Magnite, PubMatic, Teads, Sovrn, TRUSTX, and Sharethrough. This groundbreaking initiative enables advertisers [...]