Havas Media Group Becomes First Agency Network to Implement Lumen’s Attention Data into Planning Tools on a Global Scale
Havas Media Group (HMG) furthers its industry-leading attention capabilities with the expansion of Converged – the agency network’s proprietary global identity-based audience planning platform – with two bespoke tools that harness the power of attention to deliver meaningful media experiences. [...]
MGID Launches Interactive Rich Media Ads Helping Advertisers Increase Ad Attention & Engagement
MGID, the global advertising platform, has announced the launch of interactive rich media ads across its portfolio of premium publishers, driving effectiveness for advertisers through increased audience engagement and attention. MGID’s interactive rich media format will allow consumers to engage with [...]
GumGum to Integrate Advanced Attention Measurement Across All Contextual Campaigns
The leader in contextual intelligence, GumGum, announced today (November 8th, 2022) that advanced attention measurement and optimisation will be incorporated into all display creative campaigns running on the GumGum platform in 2023. By integrating Playground xyz’s award-winning Attention Intelligence Platform (AIP) [...]
Seedtag Increases US Footprint as it Selects Adelaide as Attention Measurement Partner
Seedtag, the leading contextual advertising company, is strengthening its competitive positioning in the US by partnering with attention measurement provider, Adelaide, to help clients move beyond viewability and gain a deeper understanding of media quality. Adelaide leverages a machine learning model [...]
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