Teads Launches Ambitious Attention Programme at Cannes Lions
Teads, the global media platform, is advancing its leadership in attention measurement by launching the Teads Attention Programme. The programme will arm brands with optimal multi-screen reporting of attention metrics within Teads Ad Manager. Through Teads’ global scale within quality publishers [...]
Adelaide & Fitzco Announce Strategic Partnership
Independent advertising agency Fitzco today (June 16th, 2022) announced a partnership with Adelaide, the leader in attention-based media quality measurement, to integrate attention metrics into its media measurement and buying practice. With access to Adelaide’s AU attention metric, Fitzco can help [...]
Adelaide & Viant Launch Industry-first Solution
Adelaide and Viant Technology Inc. today (June 15th, 2022) announced the launch of a first-to-market solution that enables advertisers to automate the application of Adelaide’s attention-based media quality metric through programmatic advertising. The integration between Adelaide, the leader in attention-based media [...]
Adelaide & Mediahub Launch First-Ever Media Attentiveness Training Programme
In partnership with Mediahub Worldwide, Adelaide, the leader in attention-based media quality measurement, has launched Adelaide Attention Academy, the first media training programme centered around attention. A long-time attention measurement pioneer, Mediahub views agency-wide education as the key to integrating attention [...]
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