Amplified Intelligence, the most trusted source for accurate attention measurement, has today (15th May, 2024) debuted a new self-service iteration of its attentionPROVE® solution. Launching in multiple global markets – including the US, UK, and Australia – the tool will empower agencies [...]

Adzymic, global leading dynamic creative platform, announces its collaboration with Adelaide, the leader in attention-based media quality measurement. This partnership aims to integrate advanced attention metrics into Adzymic Premium Exchange (APX), revolutionising the landscape of digital advertising for advertisers and [...]

Adelaide, the leader in attention-based media quality measurement, is delighted to welcome Brendan Ripp to its board of advisors. Ripp is currently the CEO of Pushly and a former executive at Time Warner and The Walt Disney Company, with over [...]

IPG Mediabrands, the media holding company within Interpublic Group announced today (April 25th, 2024) a new, global partnership with Adelaide, the leader in attention-based media quality measurement. The deal, brokered by performance marketing unit KINESSO, will provide all IPG Mediabrands [...]

Amplified Intelligence, the most trusted source for accurate attention measurement, has released an in-depth evaluation of attention paid to ads on linear TV and BVOD (broadcast video on demand). Conducted in partnership with Ireland’s premier research consultancy provider, RED C [...]

Adelaide, the leader in attention-based media quality measurement, expands its leadership team by welcoming Harmon Lyons as chief business officer. Lyons’ appointment comes in response to the growing demand for Adelaide’s cutting-edge attention solutions and underscores the company’s commitment to [...]

Adelaide, the leader in attention-based media quality measurement, announces a new suite of attention measurement and activation tools designed for media owners called Adelaide for Publishers (AFP). The New York Times has joined as the launch client for AFP. Adelaide’s metric, [...]

Adelaide, the industry leader in attention-based media quality measurement, has been selected by EMARKETER to supply attention benchmarks to its renowned research platform. This collaboration marks a significant milestone in enhancing media quality transparency, as Adelaide becomes the first attention [...]

Lumen Research, the global attention technology company, has announced a rich media attention measurement partnership with Snapchat that allows advertisers to measure attention across the platform’s range of unique advertising formats.  Since 2021, Snapchat has been working with Lumen’s patented eye-tracking [...]

Amplified Intelligence, the most trusted source for accurate attention measurement, has joined forces with Snapchat on a market-leading approach to assess how augmented reality (AR) lenses captivate audiences. Conducted in partnership with global media agency OMD, the research initiative facilitated [...]