More than two-thirds of people (70%) find digital advertising annoying and unpleasant, while 72% say that bad advertising experiences have negatively affected their perception of a brand, according to new research that lays bare the real damage caused by excessive [...]

Adelaide, the leader in attention-based media quality measurement, has announced the launch of AU University, a free certification programme designed to expand the knowledge of media professionals in the field of attention metrics.  The self-guided online curriculum is curated for both [...]

Coca-Cola’s “The World Needs More Santas” tops the list of the most effective Christmas ads of 2023. That’s according to creative effectiveness platform DAIVID, which today (November 14th, 2023) launched a ranking of the festive campaigns most likely to have [...]

Richard Ottoy, general manager EMEA at Sharethrough, explores how the attention challenge is evolving, touching on which ads capture consumers' attention best and which metrics are currently available to measure it, as well as industry developments surrounding attention. How has [...]

“Snapper: The Perfect Tree” is among the top four most effective John Lewis Christmas ads ever.  That’s according to new research from creative effectiveness platform DAIVID, which has released a ranking of John Lewis’ most effective Xmas campaigns following the [...]

Dom Kozak, head of programmatic, JCDecaux UK, delves into all things programmatic DOOH and attention, including metrics associated with pDOOH, and advancements of omnichannel strategies. How does attention serve as a metric in evaluating the effectiveness of pDOOH, and what is [...]

With the ExchangeWireLIVE Attention Event just around the corner, we caught up with Playground xyz’s Global Head of Commercial Ben Dimond in this exclusive interview to hear how attention has evolved in recent years, his thoughts on different attention measurement [...]

"As the industry grapples with so much uncertainty around identity, it’s vital for advertisers and publishers to 'own' their attention metrics rather than relying on the big platforms to share those insights." With just two weeks to go until ExchangeWire's LIVE [...]

Ciaran O'Kane looks on the bright side, and dives into the eight areas of focus that give adland reasons to be cheerful. The title of this post might suggest I am looking to ape Marc Anderseen’s verbose libertarian essay on why [...]

Lumen Research, the global attention technology company, has appointed Philippa Snare as the new chair of the board, as the business continues to grow globally and attention to advertising becomes integrated across the planning, activation, and measurement activities of brands [...]