This week: Data privacy regulation reaches a head, China officially enters the AI race, as Google updates its AI protocols... Data privacy discussions dominate this week, as the EU and the US reach an agreement on the transfer of data between [...]

Paul Wright, Head of Uber Advertising UK and Ireland, Uber, sits down with ExchangeWire to talk about the constantly evolving customer attention journey, and how brands can stand out amongst the digital noise. The consumer journey is the path that a [...]

Playground xyz, the leading attention measurement and optimisation platform, today (July 12th, 2023) announced a new partnership between its attention intelligence platform (AIP) and PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, allowing advertisers to [...]

Teads, the global media platform, has announced the release of attention metrics in Teads Ad Manager (TAM), its dynamic programmatic buying platform. This integration makes Teads the first platform to embed Lumen’s attention measurement natively and gives clients the ability [...]

Lumen Research, the global attention technology company, and the world’s most advanced in-game advertising platform Anzu, have announced the results from an extensive two year study into the impact of attention on digital advertising and gaming. The study, which is the [...]

DoubleVerify (“DV”) (NYSE: DV), a leading software platform for digital media measurement, data and analytics, announced the launch of DV Algorithmic Optimizer, an exclusive cutting-edge measurement and optimisation offering with Scibids, the global leader in artificial intelligence (AI) for digital marketing. [...]

Starting today (20th June), advertisers have the power to seamlessly measure and optimise programmatic campaigns using outcome-driven attention metrics. Adelaide has partnered with Adobe Advertising, the industry’s first end-to-end, independent platform for managing connected advertising across marketing and advertising customer [...]

Integral Ad Science (Nasdaq: IAS), a leading global media measurement and optimisation platform, announced the launch of its Quality Attention post-bid measurement product. Quality Attention combines IAS’s unique access to more than 280 billion daily digital interactions with rigorous attention [...]

Adludio, the global AI-powered platform delivering attention-led and data-driven mobile advertising, will be joined by industry leaders on Wednesday, 21st June at 2 pm CEST aboard the JoyMe at Cannes 2023, in an exclusive discussion on the future of AI [...]

Yahoo advertising today (June 13th, 2023) announced an integration with Adelaide, a pioneer in attention metrics, to introduce high-attention pre-bid segments through the Yahoo DSP. This global solution, driven by Adelaide's market-leading attention metric, promises to simplify the application of [...]