IgnitionOne, a global market solutions provider, has acquired leading European ad exchange, Adjug, for an undisclosed sum. The two will now integrate their technologies, with Adjug taking IgnitionOne into the European market. Adjug has been developing its own [...]

Nathan Woodman, COO of leading audience-buying specialist, Adnetik, has been confirmed to speak at ATS London on Tuesday, September 20. Woodman is a respected figure in the burgeoning exchange-trading space - and is a leading authority in the area of [...]

ExchangeWire's ATS conference series is making its way to Paris in October. ATS Paris will be the first French-focused conference on data-driven display and media optimisation. The event will take place in Salons De Louvre on Thursday, October [...]

Sam Watts is Associate Director, Data & Analytics at Starcom MediaVest. Here Watts discusses Pathfinder, SMG's in-house attribution modelling tool, the value of the display impression, and moving beyond the last click/ last view metric. Can you give some [...]

With ATS London just two months away, we are releasing some detail around the panels and attendees for the full day conference on Sept 20. Today ExchangeWire can confirm a number of European heavy hitters for the Attribution & [...]

Gustav Von Sydow is the Co-Founder and CEO of Burt, a Swedish-based company specialising in analytics products for display advertising. Here Von Sydow discusses the recent fund raise, product development, how it is differentiating from similar offerings on the [...]

The marketers' strategy around display continues to evolve as they move into the automated channel. Here Jamie Jaggard, Head of Consumer Marketing, Zoopla Ltd, discusses real-time buying, attribution modelling and the post-view impression window As a marketer what do you [...]

It'll be twelve months in September since ExchangeWire did its first event in the Paramount. The inaugural half-day was attended by over 190 C-level execs from the nascent exchange eco-system in Europe - providing a forum for debate and [...]

Forrester recently released its white paper on tag management, "How Tag Management Improves Web Intellegence". Here Paul Cook, CEO and founder of TagMan, discusses the report and how the company fits into the "nascent" tag management landscape. Why do you [...]

Welcome to the first edition of TraderTalk, the global ad tech podcast series that looks to discuss and analyse trends in the data-driven display space with key industry stakeholders. In this episode Ciaran O'Kane, Editor-In-Chief of ExchangeWire speaks to [...]