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  • Retailers Know Too Much; CRM Battling for Budget

    RetailTechNews’ weekly roundup brings you up-to-date research findings from around the world. In this week’s edition: Retailers Know Too Much; CRM Battling for Budget; and Businesses Can’t Predict Individual Customers’ Needs. Retailers Know Too Much As many as half (52%) of [...]

  • How Brands Are Benefitting from Esports – Q&A with Minute Media

    Once considered TV’s last safe bastion, the world of live sports is facing disruption. Ratings have dropped, subscriptions have fallen, and digital platforms continue to take an increasing share of eyeballs. Confronted with an ageing demographic, it’s no surprise rights [...]

  • We All Love Consumer Reviews, But Can We Trust Them?

    In this piece, Joe Rohrlich, EVP & general manager, Bazaarvoice tells RetailTechNews how having consumer ratings and reviews on your website has become essential to meeting shopper expectations. According to their latest Shopper Experience Index, businesses with customer-generated content on their [...]

  • Audio Ads Via DoubleClick Bid Manager; Location Sciences Launches 'Verify'

    ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Google Introduces Audio Ads to DoubleClick Bid Manager; Location Sciences Launches Location Data Authentification; Strategic Partnership Between HubSpot & Taboola; AddApptr Expands [...]

  • AANA Forms Alliance with PwC's CMO Advisory; Forsman & Bodenfors Goes to Singapore

    In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: AANA Forms Alliance with PwC's CMO Advisory; Forsman & Bodenfors Goes to Singapore; Majority of Australians Read [...]

  • Personalising Your Consumer Voice: Q&A with Persado

    With so many consumers to talk to, retailers need to ensure that they personalise their messaging to each every shopper. In this piece, Aaron Masih (pictured below), COO, Persado, tells RetailTechNews how Persado can help retailers achieve this goal.  RetailTechNews: Can you briefly [...]

  • Now & Next: Retail M&A

    M&A in the retail space has made headlines across the globe in recent weeks, with big ticket deals involving Sainsbury’s and Asda, and Walmart and Flipkart, being finalised. But what is driving this recent surge in activity in the industry? [...]

  • Weekly Focus: In APAC, Booming E-Commerce Also Means Exploding Fraud

    This week, a study reveals that while Asia-Pacific is indeed an online shopping paradise, it also is a haven for fraudsters who have targeted 18% of consumers in the region. Some 71% had made online purchases and 63% used mobile payments [...]

  • Mobile Marketers Targeting High-Growth Vietnam Must Think Rural

    Vietnamese consumers spend more than half of their time online on mobile phones, offering significant potential for mobile marketing, but there are nuances advertisers need to take note of to better engage this audience. The Asian country has become one of [...]

  • Greater Customer Intimacy Can Be Achieved Through Machine Learning

    Retail loyalty has been around since the 1700s, when American retailers gave customers 'coins' that they could redeem in-store during a future visit. These were later replaced with stamps and, at the beginning of the last century, box-top coupon cutting [...]