As creating a relevant, personalised experience for your customers becomes more important, there is an increasing gap in the market for technology that can identify and activate audiences based on their most recent online activity. This is what Rockerbox have been [...]

It’s been quite a month for Facebook, Cambridge Anayltica, and a previously unknown Cambridge researcher named Aleksandre Kogan, writes Kirsty Cameron, digital planning director, Starcom, exclusively for ExchangeWire. The facts, as most people know them by now, are that some [...]

RetailTechNews’ weekly roundup brings you up-to-date research findings from around the world. In this week’s edition: The Power of Couponing; Millennials Turning to Online Reviews; and An Eggcellent Easter. The power of couponing Nearly two-fifths of US grocery shoppers have [...]

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Print Ads On Decline in APAC; Retail to Drive HK Digital Ad Spend; WE Acquires India PR [...]

This week, the spotlight is back on Alibaba's Tmall, where Ford Motor has offered up more than 100 vehicles for customers to try out via the e-commerce operator's newly launched Super Test-Drive Centre. Dubbed 'China's first auto vending machine', the [...]

The cross-device landscape is one that’s rife with widespread misunderstandings. Anyone who gazes into their crystal ball and claims to have all the answers is likely wrong, writes Keith Petri (pictured below), chief strategy officer, Screen6, exclusively for ExchangeWire. Those [...]

China can offer brands, especially in retail, tremendous returns, but enjoying the market's richness in scale and potential will require advertisers to know local nuances and consumer preferences. These, for instance, will include the need to integrate QR codes into [...]

Amazon has reported tremendous growth in ad sales business and has huge ambitions for it. It wants to use all the data it’s collecting through both advertising and commerce customer transactions to inform a more personalised and more effective customer [...]

RetailTechNews’ weekly Amazon Watch brings you some of the company’s biggest moves from the past seven days, analysing how the giant is revolutionising the retail space. In this week’s edition: Amazon’s Private Labels Set for Breakthrough; Amazon Merchants Creating Trade [...]

RetailTechNews’ weekly roundup brings you up-to-date research findings from around the world. In this week’s edition: Failure to Track Customer Lifetime Value; Data Sets Best-Performing Retailers Apart; and Personalisation Strategies Have Room to Improve. Failure to Track Customer Lifetime Value UK [...]