Amazon has reported tremendous growth in ad sales business and has huge ambitions for it. It wants to use all the data it’s collecting through both advertising and commerce customer transactions to inform a more personalised and more effective customer [...]

RetailTechNews’ weekly Amazon Watch brings you some of the company’s biggest moves from the past seven days, analysing how the giant is revolutionising the retail space. In this week’s edition: Amazon’s Private Labels Set for Breakthrough; Amazon Merchants Creating Trade [...]

RetailTechNews’ weekly roundup brings you up-to-date research findings from around the world. In this week’s edition: Failure to Track Customer Lifetime Value; Data Sets Best-Performing Retailers Apart; and Personalisation Strategies Have Room to Improve. Failure to Track Customer Lifetime Value UK [...]

Shops are still central to customers’ shopping habits; but there needs to be a shift in the role and function of the store, based on changing consumer lifestyles and new paths to purchase in order to take full advantage. In [...]

With the news the JD Sports has joined forces with TruRating, RetailTechNews spoke to both parties about the partnership. In this piece, Wayne Davies, retail director, JD Sports and Georgina Nelson, CEO, TruRating, discuss how the store is improving customer [...]

Advertising Association and WARC’s Expenditure Report shows that UK mobile ad spend rose by 30.7% year-on-year in 2017, representing the eighth year of growth. This is only set to grow in 2018, with a further overall market growth of 2.8% anticipated. [...]

RhythmOne has reached the final stages of their acquisition of YuMe. In this Q&A, ExchangeWire speaks with Dan Slivjanovski, chief marketing officer, RhythmOne, about the vision for RhythmOne post-acquisition, how the company will leverage its end-to-end offering, and about the [...]

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: PowerLinks Receives Funding; Weve Launches Locate; Bitposter Adds New Buyers to OOH platform; and Survey of Native Ad Formats. Series A funding for [...]

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: SEA Clocks 250% Climb in Mobile Video Ads; AU Newspaper Readership Grows Cross-Platform; Isobar China Integrates for [...]

Brands in India must step up and start applying 'emotion' to their marketing messages as well as establish a clear customer experience (CX) strategy to be a leader in their industry. According to Forrester's recent 2017 India Customer Experience Index, [...]