DoubleVerify,  a leading software platform for digital media measurement, data, and analytics, today (September 14th, 2023) announced the expansion of its brand safety and suitability solution to enable advertisers to monitor and avoid MFA (“Made For Advertising”) sites. As part [...]

Global integrated advertising platform, Adform, has been chosen as the exclusive buy-side partner for the new European privacy-led digital authentic consent service, Utiq. Utiq is a joint venture by four of Europe’s largest telecom operators; Deutsche Telekom, Orange, Telefonica, and [...]

Global Adoption of ATS Cements its Position as Leading Post-Cookie Solution in Ecosystem, Surpassing 400 Publishers and 70 Platforms. LiveRamp® (NYSE: RAMP) the leading data connectivity platform, today announced its Authenticated Traffic Solution (ATS) has been adopted by hundreds of publishers, [...]

IDG, the world’s leading media technology company, has selected LiveRamp® (NYSE: RAMP), the leading data connectivity platform, as its trusted partner to connect premium authenticated inventory with advertiser demand. As part of its strategy to offset third-party cookie deprecation, IDG [...]