Impact, the global leader in partnership automation, announce a partnership with Skyscanner to enable the metasearch engine and travel marketplace to become more efficient and productive with its affiliate partners, globally. By leveraging Impact’s SaaS platform, Skyscanner will benefit from improved [...]

Affilired, a performance marketing agency specialising in the travel sector, has signed a strategic alliance with Impact, the global leader in partnership automation technology, to enable and accelerate its ability to recruit, manage and optimise global partnership programs for its [...]

In today's ExchangeWire News Digest: InMobi contemplating USD$1bn (£726m) IPO; 6sense raises USD$125m (£90.8m); and data integration provider Striim secures USD$50m (£36m) in Series C funding. InMobi contemplating USD$1bn (£726m) IPO Executives at Bengaluru-based mobile advertising platform InMobi are contemplating an IPO [...]

Impact, the global leader in partnership automation today announced that it has completed the acquisition of Trackonomics Ltd, the leading e-commerce software automation and data attribution solution designed for content publishers. This acquisition enhances Impact’s publisher technology capabilities through the [...]

Partnership automation company, Impact, has made a number of new hires amid the continued expansion of its EMEA team, with a range of key executives promoted in response to the technology company’s continued growth and success. Alex Springer has been promoted [...]

Impact, the global leader in Partnership Automation™, has embarked upon a carefully curated Black History Month programme of events, which involves a collection of activities globally, including philanthropic activity for its staff to get involved in. This activity will see Impact [...]

In this exclusive article written for ExchangeWire, independent consultant Emily Palmer summarises the results of a recently-conducted survey of ad ops and programmatic professionals working at UK publishers, conducted with her client GeoEdge, as well as a subsequent discussion conducted [...]

Digitisation is nothing new, but, until 2020, had been a gradual, evolutionary process. Yet with businesses forced to contend with unprecedented circumstances, the transformation of traditional channels into digital and automated forces accelerated at rapid pace. In the latest article [...]

AlgoriX, a global independent media and technology company, has launched their mobile gaming division, AlgoriX Studios, which focuses on developing midcore to hyper-casual games for a range of user segments. Since casual games are free-to-play, these are designed with in-app [...]

Impact, the global leader in partnership automation, today announced key benchmarks in the company’s growth, including the addition of 500 new clients in the first three quarters of 2020, establishing a total roster of more than 1,200 globally. New clients [...]