'Blockchain' is shouted from all rooftops. But is the encrypted, infinitely expandable chain of data sets the solution to the issues programmatic advertising is currently facing? Marco Ricci (pictured below), CEO, Adloox, wants to get the discussion started.     Very [...]

Noncompliance with the upcoming GDPR could cost businesses millions of euro in fines. Is blockchain an option that can provide the transparency and accountability enforced by the new rules? ExchangeWire speaks to Stephan Shakespeare (pictured below), CEO, YouGov Direct, whose [...]

Blockchain is a revolutionary technology that will transform the way we exchange value. However, writes Carolina Abenante (pictured below), president and co-founder, NYIAX, exclusively for ExchangeWire, in order for it to clean up the inefficiency and fraud plaguing ad tech, stakeholders [...]

Blockchain technology can provide more security and ownership, but its adoption will introduce new challenges for marketers in Asia-Pacific, and globally, who must reassess the way they think about promotions. For brands, blockchain offers highly secure data acquisition and helps [...]

This week, the spotlight is back on JD.com and its hopes to develop next-generation supply chain technologies with the launch of a new research facility. The Chinese e-commerce operator opened its Global Supply Chain Innovation Centre (GSIC) with the aim [...]

Blockchain can solve some of the biggest problems currently plaguing the current ad tech ecosystem. Ad tech’s problems extend far beyond consumer privacy – from rampant fraud to the near complete lack of transparency. But is blockchain a Band Aid, [...]

JD.com takes the spotlight this week with the launch of a new accelerator dedicated to the development of blockchain and artificial intelligence (AI) technologies. Dubbed 'AI Catapult', the accelerator would be part of the Chinese retailer's AI programme and work [...]

Marketers in Australia must push ahead and demand more transparency in 2018, which will see trust continue to be the key theme in the local ad tech industry. Both advertisers and publishers will look to only work with vendors that [...]

There is a lot of chatter about blockchain these days, but what can blockchain technology actually do for the advertising industry? What are its general applications in the real world? Fighting fraud? Disinformation campaigns? Content monetisation? Will this really help [...]

In today’s world, the ability to trade securely, and with complete control over where budget is being invested, is critical to success in any given industry. However, concerns over a lack of transparency in spend have long plagued the global [...]