In the first of an article series examining key findings in the most-recent edition of the ExchangeWire Media Pulse, research lead Mat Broughton examines the current state of brand safety, and the potential role AI will play in its future [...]

Clinch, the AI-powered technology company that brings efficiency, productivity, and intelligence to omnichannel advertising, today (March 19th, 2025) announced it has earned the Trustworthy Accountability Group (TAG) Certified Against Malware (CAM) certification. This industry-standard certification confirms Clinch’s commitment to keeping [...]

Taboola, a global leader in delivering performance at scale for advertisers, today (March 18th, 2025) announced it has reached a ten-year milestone serving advertising on select Microsoft properties and has deepened this relationship even further. For years, Taboola has served ads [...]

Today, we look at The Guardian’s new consent or pay model, community notes commencing tomorrow on Meta’s platforms, and a new launch from Amazon Prime.  The Guardian Introduces Consent or Pay Model The Guardian is the latest UK news publisher to introduce [...]

The latest Adalytics report has sent shockwaves through the advertising industry, revealing alarming instances of brands unknowingly having their ads served on websites featuring explicit and illegal content. The findings underscore a growing concern among advertisers about the transparency and [...]

Mantis, a leading brand safety, suitability, and contextual advertising solutions provider for publishers and advertisers, revealed that agencies using traditional keyword blocklists omit more than half (56%) of Oscar-related content, leading brands and publishers to miss out on relevant ad [...]

Video advertising spend will account for 86% of new display dollars over the next three years, according to an eMarketer forecast. However, a significant disconnect remains between how ads are delivered and what truly resonates with consumers. GumGum, the leader [...]

Mantis, a leading brand safety, suitability, and contextual advertising solutions provider for publishers and advertisers, has released data showing that brands relying on outdated keyword blocklists are missing out on nearly half of all Super Bowl-related content due to overblocking [...]

What will 2025 look like for platforms? We look at predictions from experts across the ad tech industry.  Platforms are growing in popularity for advertisers, with many risks from the open web (such as having ads displayed on made-for-advertising sites) becoming [...]

What could Meta’s decision to scrap fact-checking on its social media platforms mean for the ad industry? We look at the changes announced by Meta, examining how its brand safety could be impacted and how this could affect advertisers and [...]