Video contextual technology platform for brands and agencies, Zefr, has been selected for the expanded YouTube Measurement Program (YTMP), signalling its commitment to deliver nuanced brand suitable contextual targeting campaigns at scale on YouTube. This announcement coincides with the expansion [...]

Sebastian Gray (pictured below), co-founder and SVP at Dugout speaks exclusively to ExchangeWire about brand suitability, video advertising, and customer data protection. How can brand suitability best complement brand safety when displaying video content? Ideally, these two concepts should be the perfect [...]

Channel Factory, a global technology and data platform that maximises performance efficiency and brand suitability on YouTube, today announced that the company has joined the YouTube measurement programme as a brand suitability and contextual targeting partner. The YouTube Measurement Programme (YTMP) [...]

GumGum, Inc., an artificial intelligence company specialising in solutions for advertising and media, today [14 April] released data indicating that a majority of online content containing keywords related to the ongoing novel coronavirus pandemic is actually safe for brand advertising. [...]

CEO of White Bullet Solutions, Peter Szyszko (pictured below), writes exclusively for ExchangeWire about how the increased streaming has lead to a rise in piracy, and explains why brands must remain vigilant. As the world gets used to living behind closed [...]

A study by video ad tech company Unruly reveals COVID-19 is reshaping consumer content consumption, spending habits and advertising preferences; only 5% think brands should pause their advertising; and 35% want ads to make them feel warm or happy. "Keep on [...]

Integral Ad Science (IAS) ran a rapid response online survey to determine consumer perceptions concerning coronavirus content. This insight provides context for marketers looking to understand if and how consumers are changing their online content consumption habits, and what brands [...]

News content accounts for nearly one out of every five targetable ad impressions online, creating a clear opportunity for advertisers looking to reach engaged consumers. Yet for all of the legitimate content available, fake news remains a scourge on the [...]

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the world. In this edition: LUMA reports fall in digital deals; IAS report reveals Australia's brand safety triumphs; BidSwitch finds media buyers want direct path [...]

Global leader in digital ad verification, Integral Ad Science (IAS), today released its latest Media Quality Report (MQR) for H2 2019. The MQR provides insight into the performance and quality of digital media in Australia with global comparisons on viewability, [...]