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  • Channel Factory Launches Office in Munich to Drive Growth in DACH Region

    Channel Factory, the world leader in YouTube brand suitability and ad performance on YouTube, today announced that Paco Panconcelli will be joining the EMEA team as Managing Director, DACH. Panconcelli has been tasked with introducing YouTube brand suitability to the [...]

  • When Digital Ads Go Rogue, and the Quest for Nuanced AI

    In this exclusive article written for ExchangeWire, Omar Amath, head of ad and data operations (pictured below), agenda21, highlights how third-party content verification platforms can assist in ensuring brand safety, while aiding publishers reclaim revenue lost to over-zealous block-listing. News stories [...]

  • Publishers Let Randoms Stick Ads In Their Slots

    In his latest article penned for ExchangeWire, Independent Ad Fraud Researcher Dr. Augustine Fou (pictured below) discusses the risk publishers face by allowing third-party vendors to serve ads into slots on their sites. Would you let someone stick their germ-ridden, muddy [...]

  • Anzu.io Partners With Forensiq; Talon Expands into Europe

    In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: Anzu.io partners with Forensiq; Talon expands into Europe; Peer39 releases January 2020 Benchmark Report; Dwise incorporates Digital Element [...]

  • Peer39 Releases January 2020 Benchmark Report

    A recent IAB report found that 94% of marketers are using blacklists to tackle brand safety. With this in mind, Peer39 conducted research examining how much news content is brand safe and discovered there is USD$15m of suitable inventory in [...]

  • Let’s Wake Up: IP Infringement is Everyone’s Problem

    In this exclusive article for ExchangeWire, Peter Szyszko (pictured below), CEO and founder of White Bullet Solutions Limited, discusses why perceptions on IP need to be shifted in response to the danger it risks to brand marketers, ad tech providers, [...]

  • Winning Trust Through Context: The Secret Ingredient of the Ad Industry’s Survival Scheme

    In this exclusive article for ExchangeWire, Mattias Spetz (pictured below), MD EMEA of Channel Factory, proposes that public opinion on advertising can only be raised if contextual intelligence is deployed alongside privacy compliance and the limitation of ad bombardment. “A good [...]

  • Combating Ad Fraud & Hate Speech: Q&A with Jake Dubbins, CAN

    In this exclusive interview with ExchangeWire, Jake Dubbins, co-chair of the Conscious Advertising Network (CAN), discusses what steps the advertising and marketing technology industries can take to combat ad fraud, foster diversity, and help quell the rising tide of hate [...]

  • DoubleVerify Expands Brand Safety Solution

    Brand safety remains a top priority as global advertisers seek enhanced controls to protect their brand reputation online. With that in mind, DoubleVerify (DV) recently expanded its brand safety controls to allow for language and keyword targeting and avoidance in [...]

  • Is it Time for Publishers to Reconsider the Brand Safety Value Proposition?

    In this exclusive article for ExchangeWire, Pete Wallace (pictured below), commercial director at GumGum Europe, discusses how techniques once solely applied towards the goal of brand safety can now be used for sophisticated contextual targeting, to the benefit of publishers.   What [...]