IAB Europe, the leading European-level industry association for the digital advertising and marketing ecosystem, today (July 14th, 2022) released results of a new survey, which surveyed buyers to identify their digital advertising quality concerns and understand their attitudes towards industry [...]

As formats and platforms increasingly fragment, brand safety is a question on everyone’s minds in the industry. How to best guarantee your brand is seen in the right places, next to the right content for your audience? Can extensive reach [...]

Channel Factory, the global brand suitability and ad performance platform for YouTube is bolstering its global leadership team by appointing David Hinton as chief operating officer. Hinton, a 20+ year industry veteran will be reporting to Tony Chen, CEO and [...]

Istanbul Grand Airport (İGA) and Anzu, the world’s most advanced in-game advertising platform, launched an in-game advertising campaign within Roblox to celebrate World Autism Awareness Day in Turkey. The activation was part of a larger campaign to spread awareness about [...]

RTB House, a global company that provides state-of-the-art marketing solutions for leading brands and agencies, has announced its membership with GARM (The Global Alliance for Responsible Media). This project-based partnership reinforces RTB House’s commitment to online brand safety in advertising, [...]

In the wake of challenging global events, Paul Thompson, UK country manager at Seedtag, discusses how context is critical in the industry-wide quest to maximise engagement. Engagement is everything in marketing. Brands and publishers want to know what attracts attention - [...]

DoubleVerify (“DV”), a leading software platform for digital media measurement, data and analytics, today (May 18th 2022) released its 2022 Global Insights Report, analysing media quality and performance trends from more than one trillion impressions delivered across over 2,100 brands [...]

Integral Ad Science , a global leader in digital media quality, today announced additional services to its partnership with TikTok. IAS will now be able to measure viewability, invalid traffic (IVT), and app-level brand safety, allowing brands and agencies globally to [...]

Pour répondre aux besoins de communication des annonceurs pendant la période estivale, Smart propose des packs d’inventaires publicitaires multi-éditeurs dédiés. Fêtes des mères & pères, soldes d’été, tourisme et activités extérieures ou encore festivals… ces packs thématiques permettront aux acheteurs [...]

To meet advertisers’ increased communication needs during the summer months, Smart is offering turn-key, multi-publisher summer auction packages, focusing on events such as Father’s Day, summer sales, tourism, music festivals, and outdoor activities. These theme-based packages will allow media buyers [...]