Taboola (Nasdaq: TBLA), a global leader in powering recommendations for the open web, helping people discover things they may like, today announced a partnership with DoubleVerify (“DV”) (NYSE: DV), a leading software platform for digital media measurement, data and analytics. With [...]

DoubleVerify ('DV'), (NYSE: DV), a leading software platform for digital media measurement, data and analytics, today announced an expanded partnership with MoPub, a Twitter company, which provides monetisation solutions for leading mobile app publishers around the globe and enables advertisers, [...]

DoubleVerify ('DV'), (NYSE: DV), a leading software platform for digital media measurement, data & analytics, has identified a new connected TV (CTV) advertising fraud scheme, dubbed “SmokeScreen,” which caused screensavers to hijack CTV devices to generate impressions— even when the [...]

Anzu.io, the world’s most advanced in-game advertising platform, announced today that it earned three major industry certifications: the Trustworthy Accountability Group (TAG) Brand Safety Certified Seal, the TAG Certified Against Fraud Seal, and the Internet Advertising Bureau (IAB) UK Gold [...]

GumGum, the leader in contextual intelligence technology, has announced the acquisition of JustPremium, one of the largest rich media and video ad marketplaces in Europe. Their combined offering makes them one of the only global providers with a unified solution [...]

Meetrics, der führende europäische Ad Verification Anbieter, holt sich mit Patrik Paroubek namhafte Unterstützung ins Vertriebsteam. Der Vermarktungsspezialist wird künftig die Neukundenakquise sowie die Betreuung der Bestandskunden des Unternehmens in Deutschland, Österreich und der Schweiz von der Berliner Unternehmenszentrale aus [...]

Meetrics, the leading European Ad Verification provider, brings on well-known media expert. The Berlin based marketing specialist will in future be responsible for acquiring new customers and looking after the company's existing clients in Germany, Austria and Switzerland. Meetrics is advocating [...]

DoubleVerify ("DV"), (NYSE: DV), a leading software platform for digital media measurement, data and analytics, today announced enhancements to its brand safety and suitability solution that include the introduction of DV’s Brand Safety Floor as a turnkey option, extending Brand Suitability Tiers on [...]

In an 18-month period punctuated by a global virus; an especially vitriolic US election which preceded an attack on the Capitol building; and the lumbering boulder of Brexit, concerns over brand safety have understandably been high. While the term “fake [...]

Integral Ad Science (Nasdaq: IAS), a global leader in digital media quality, today announced a new partnership with The Global Disinformation Index (GDI), making IAS the first ad verification company to help marketers avoid misinformation content based on GDI’s standards. [...]