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  • Smart Boosts Advertisers’ Summer Campaigns with Dedicated Auction Packages

    To meet advertisers’ increased communication needs during the summer months, Smart is offering turn-key, multi-publisher summer auction packages, focusing on events such as Father’s Day, summer sales, tourism, music festivals, and outdoor activities. These theme-based packages will allow media buyers [...]

  • MGID Launches Creative Safety Rankings in US to Improve Ad Quality

    MGID, the global advertising platform, has launched Creative Safety Rankings across its US network to confirm its commitment to thoughtful, ethical advertising, by ensuring quality ad content that is brand safe and enhances the user experience. Safety Rankings is designed to [...]

  • Amobee Attains IAB UK Gold Standard 2.0 Certification & TAG Brand Safety Certified Seal

    Amobee, a global leader in advertising technology that unifies audiences across TV, digital, and social, continues to safeguard the online advertising ecosystem through two prominent accreditations: the IAB UK’s Gold Standard 2.0 Certification and the TAG (Trustworthy Accountability Group) Brand [...]

  • Seedtag Takes Brand Safety Lead with Upgraded Image Recognition Technology

    Seedtag, the leader in contextual advertising in EMEA and LATAM, has upgraded the image recognition capability of its in-house developed technology, LIZ©, in order to better achieve visual brand safety. It identifies specific objects or situations which could be indicators [...]

  • Zefr Partners with TikTok to Provide Brand Safety and Brand Suitability Measurement to Advertisers

    Zefr, the global leader in brand suitability for video, today announced the launch of its new brand safety and brand suitability post-bid measurement solution for in-feed ads on TikTok in North America (US and Canada), UK, and EU. Powered by Zefr’s [...]

  • Is Advertising Witnessing the Great Consolidation?

    In this Q&A with ExchangeWire, Suzy Ley, EMEA marketing lead at Zefr, discusses how brand suitability strategies need to align in the post-cookie ecosystem, and how techniques should evolve to protect video content for brands and consumers. How is the upcoming [...]

  • Playground xyz Awarded IAB Gold Standard 2.0

    Marketing technology provider Playground xyz have been awarded Gold Standard 2.0 certification by the Internet Advertising Bureau (IAB) UK, further highlighting the company’s commitment to delivering brand-safe attention-based advertising solutions to UK advertisers. Steps that the company have taken towards achieving [...]

  • The Future of Programmatic Buying: Q&A with Xandr

    In this in-depth interview ahead of ATS London 2021, ExchangeWire speaks to Harvin Gupta, senior director - solutions engineering, and Karan Singh, senior commercial director - advertiser partnerships, Xandr, for an outlook on the future of programmatic buying, alongside how [...]

  • Taboola Attains TAG Brand Safety Certification

    Taboola (Nasdaq: TBLA), a global leader in powering recommendations for the open web, helping people discover things they may like, today (13 September) announced it has been awarded the TAG Brand Safety Certified Seal from the Trustworthy Accountability Group (TAG), [...]

  • Smart s'associe à Oracle Contextual Intelligence pour renforcer la brand safety pour les éditeurs et les annonceurs

    Smart, la plateforme indépendante de monétisation publicitaire, annonce aujourd'hui son intégration avec Oracle Contextual Intelligence (anciennement Grapeshot). Cette solution, qui permet une analyse et une classification pré-bid du contenu des éditeurs, est désormais entièrement disponible au sein de la plateforme [...]