Zefr Expands TikTok Product to Provide Advertisers With Suitability Exclusions
Zefr's global advertising partners can now further their responsible marketing goals on TikTok in collaboration with the platform's proprietary brand suitability solution, TikTok Inventory Filter. Zefr is providing video-level signals to inform TikTok's industry-leading Inventory Filter for GARM suitability optimisations, [...]
Channel Factory & Playground xyz Study Highlights the Power of Contextual-Driven Campaigns on YouTube
A newly-released study shows brand suitable and contextually-delivered advertising with Channel Factory delivers on average, 28% more attention than industry wide benchmarks according to leading attention measurement platform Playground xyz. Channel Factory, which helps advertisers deliver brand suitable advertising in more [...]
Zefr & Meta Expand AI-Powered Brand Suitability Measurement to the Instagram Feed
Zefr’s third-party brand suitability verification solution for Instagram Feed is now available. This AI-powered measurement solution provides marketers with even more transparency in their Meta campaigns, measuring GARM brand safety and suitability across both Instagram and Facebook Feed placements. Additionally, the [...]
Smile Wanted Marketplace Signs with IAS for Brandsafety
In an advertising market moving towards cookieless, Smile Wanted has decided to enter into a partnership with IAS. IAS's "brand safety" and "brand suitability" algorithms strengthen Smile Wanted's proprietary technology: the "SW Filter". The "SW Filter" is founded on 3 technological fundamentals: [...]
GumGum’s Accredited Contextual Solution, Verity™, Selected by MediaMath
GumGum, a contextual-first, global digital advertising platform, today (May 16th, 2023) announced that its leading contextual intelligence solution, Verity, will now be available in MediaMath’s demand-side platform (DSP) as the first MRC content-level accredited partner. Advertisers can now take a mindset-first [...]
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