Zefr, the global leader in brand suitability targeting and measurement for walled gardens, joins Ad Net Zero, a cross-industry initiative aimed at reducing emissions from advertising operations and driving sustainable behaviour change in the industry. As part of Ad Net [...]

Integral Ad Science, a global leader in digital media quality, announced it has enhanced its partnership with YouTube to provide advertisers with industry-leading brand safety and suitability measurement across the online video platform.  Powered by cutting-edge, machine learning technology, IAS measurement [...]

Following an impressive year-on-year revenue growth of 47% from 2019 to 2022, Channel Factory, the global brand suitability platform for YouTube, announced four key hires and one promotion within its US leadership team. The appointments signal its commitment to expanding [...]

Integral Ad Science (IAS), a global leader in digital media quality, ran an online survey among Singapore consumers to better understand consumer attitudes toward D&I overall and in digital advertising. This study explores why diversity matters in advertising and measures how [...]

Equativ, the leading independent ad tech platform, and Seedtag, the leader in contextual advertising, announce today (March 21st, 2023) the extension of their global strategic partnership into Equativ’s curation offering. Seedtag has selected Equativ’s curation platform to enrich its contextual [...]

Equativ, la plateforme publicitaire indépendante, et Seedtag, le leader de la publicité contextuelle, annoncent aujourd'hui l'extension de leur partenariat stratégique global à l'offre de curation d'Equativ. Seedtag a choisi la plateforme de curation d'Equativ pour enrichir sa solution de ciblage [...]

DoubleVerify, a leading software platform for digital media measurement, data, and analytics, today (February 28th, 2023) announced its partnership with Samsung Ads Europe. This partnership will provide advertisers across Samsung’s 50 million Smart TVs in Europe with solutions to help [...]

The emergence of ChatGPT has been a mainstay of social feeds and discussions across the marketing ecosystem in recent weeks. In light of this and other new generative AI platforms, Remi Lemonnier, CEO, Scibids, discusses the implications for the ad [...]

Teads, the global media platform, has enhanced its brand suitability and contextual advertising offering through a partnership with Integral Ad Science (IAS), a global leader in digital media quality.  The partnership, which will see Teads integrate IAS’s Context Control solution for [...]

Channel Factory, the global brand suitability platform for YouTube, today announced two key hires within its EMEA leadership team to support its commercial strategy and increased investment in the region.  Igor Treutiger has been announced as partnerships and trading director, EMEA. [...]