Good-Loop – a purpose-led ad platform on a mission to make advertising better for consumers, brands, and the planet – today (June 26th, 2023) announced that Will Luttrell, CTO of The Brandtech Group, has joined the company as a non-executive [...]

Integral Ad Science, a global leader in digital media quality, today (June 14th, 2023) announced a significant expansion with TikTok, bringing its industry-leading Total Media Quality brand safety and suitability measurement product to advertisers in 30 new markets. This expansion further [...]

In an advertising market moving towards cookieless, Smile Wanted has decided to enter into a partnership with IAS.  IAS's "brand safety" and "brand suitability" algorithms strengthen Smile Wanted's proprietary technology: the "SW Filter".  The "SW Filter" is founded on 3 technological fundamentals: [...]

GumGum, a contextual-first, global digital advertising platform, today (May 16th, 2023) announced that its leading contextual intelligence solution, Verity, will now be available in MediaMath’s demand-side platform (DSP) as the first MRC content-level accredited partner.  Advertisers can now take a mindset-first [...]

Zefr, the global leader in brand suitability targeting and measurement for walled gardens, joins Ad Net Zero, a cross-industry initiative aimed at reducing emissions from advertising operations and driving sustainable behaviour change in the industry. As part of Ad Net [...]

Integral Ad Science, a global leader in digital media quality, announced it has enhanced its partnership with YouTube to provide advertisers with industry-leading brand safety and suitability measurement across the online video platform.  Powered by cutting-edge, machine learning technology, IAS measurement [...]

Following an impressive year-on-year revenue growth of 47% from 2019 to 2022, Channel Factory, the global brand suitability platform for YouTube, announced four key hires and one promotion within its US leadership team. The appointments signal its commitment to expanding [...]

Integral Ad Science (IAS), a global leader in digital media quality, ran an online survey among Singapore consumers to better understand consumer attitudes toward D&I overall and in digital advertising. This study explores why diversity matters in advertising and measures how [...]

Equativ, the leading independent ad tech platform, and Seedtag, the leader in contextual advertising, announce today (March 21st, 2023) the extension of their global strategic partnership into Equativ’s curation offering. Seedtag has selected Equativ’s curation platform to enrich its contextual [...]

Equativ, la plateforme publicitaire indépendante, et Seedtag, le leader de la publicité contextuelle, annoncent aujourd'hui l'extension de leur partenariat stratégique global à l'offre de curation d'Equativ. Seedtag a choisi la plateforme de curation d'Equativ pour enrichir sa solution de ciblage [...]