Channel Factory & Playground xyz Study Highlights the Power of Contextual-Driven Campaigns on YouTube
A newly-released study shows brand suitable and contextually-delivered advertising with Channel Factory delivers on average, 28% more attention than industry wide benchmarks according to leading attention measurement platform Playground xyz. Channel Factory, which helps advertisers deliver brand suitable advertising in more [...]
Zefr & Meta Expand AI-Powered Brand Suitability Measurement to the Instagram Feed
Zefr’s third-party brand suitability verification solution for Instagram Feed is now available. This AI-powered measurement solution provides marketers with even more transparency in their Meta campaigns, measuring GARM brand safety and suitability across both Instagram and Facebook Feed placements. Additionally, the [...]
Smile Wanted Marketplace Signs with IAS for Brandsafety
In an advertising market moving towards cookieless, Smile Wanted has decided to enter into a partnership with IAS. IAS's "brand safety" and "brand suitability" algorithms strengthen Smile Wanted's proprietary technology: the "SW Filter". The "SW Filter" is founded on 3 technological fundamentals: [...]
GumGum’s Accredited Contextual Solution, Verity™, Selected by MediaMath
GumGum, a contextual-first, global digital advertising platform, today (May 16th, 2023) announced that its leading contextual intelligence solution, Verity, will now be available in MediaMath’s demand-side platform (DSP) as the first MRC content-level accredited partner. Advertisers can now take a mindset-first [...]
IAS Enhances YouTube Brand Safety & Suitability Measurement Offering
Integral Ad Science, a global leader in digital media quality, announced it has enhanced its partnership with YouTube to provide advertisers with industry-leading brand safety and suitability measurement across the online video platform. Powered by cutting-edge, machine learning technology, IAS measurement [...]
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