DoubleVerify, a leading software platform for digital media measurement, data, and analytics, today (February 28th, 2023) announced its partnership with Samsung Ads Europe. This partnership will provide advertisers across Samsung’s 50 million Smart TVs in Europe with solutions to help [...]

The emergence of ChatGPT has been a mainstay of social feeds and discussions across the marketing ecosystem in recent weeks. In light of this and other new generative AI platforms, Remi Lemonnier, CEO, Scibids, discusses the implications for the ad [...]

Teads, the global media platform, has enhanced its brand suitability and contextual advertising offering through a partnership with Integral Ad Science (IAS), a global leader in digital media quality.  The partnership, which will see Teads integrate IAS’s Context Control solution for [...]

Channel Factory, the global brand suitability platform for YouTube, today announced two key hires within its EMEA leadership team to support its commercial strategy and increased investment in the region.  Igor Treutiger has been announced as partnerships and trading director, EMEA. [...]

DoubleVerify, a leading software platform for digital media measurement, data, and analytics, announced the launch of DV Authentic Brand Suitability and DV Custom Contextual solutions on the LinkedIn Audience Network. These two products empower advertisers to ensure their campaign impressions [...]

Havas Media Group (HMG) furthers its industry-leading attention capabilities with the expansion of Converged – the agency network’s proprietary global identity-based audience planning platform – with two bespoke tools that harness the power of attention to deliver meaningful media experiences. [...]

Zefr, the global leader in brand suitability across walled gardens, today (November 4th, 2022) announced the global availability of Atrium, a new measurement suite that gives marketers a fully transparent view into their post-campaign performance and insights across walled gardens.  Rather [...]

Integral Ad Science, a global leader in digital media quality, announced the addition of a post-bid brand safety and suitability measurement solution to its ongoing partnership with TikTok. Through an integration with the IAB tech lab’s open measurement software development [...]

Integral Ad Science, a global leader in digital media quality, today (September 15th, 2022) released its seventeenth edition of the Media Quality Report for H1 2022, providing transparency into the performance and quality of digital media in the Asia Pacific [...]

Channel Factory, the global brand suitability and ad performance platform for YouTube is bolstering its global leadership team by appointing David Hinton as chief operating officer. Hinton, a 20+ year industry veteran will be reporting to Tony Chen, CEO and [...]