In the wake of challenging global events, Paul Thompson, UK country manager at Seedtag, discusses how context is critical in the industry-wide quest to maximise engagement. Engagement is everything in marketing. Brands and publishers want to know what attracts attention - [...]

Zefr, the global leader in brand suitability for video, today announced the launch of its new brand safety and brand suitability post-bid measurement solution for in-feed ads on TikTok in North America (US and Canada), UK, and EU. Powered by Zefr’s [...]

In this Q&A with ExchangeWire, Suzy Ley, EMEA marketing lead at Zefr, discusses how brand suitability strategies need to align in the post-cookie ecosystem, and how techniques should evolve to protect video content for brands and consumers. How is the upcoming [...]

Zefr, the global data company for brand suitability in video, has today announced the appointment of Jan Jacoby as commercial director DACH. Jacoby joins Zefr after five years of management and digital consulting within ad tech and martech, including providing counsel [...]

Channel Factory, the global brand suitability and ad performance platform for YouTube, has been awarded the kidSAFE+ COPPA Seal, further validating Channel Factory as a trusted partner for top kids brands globally on YouTube. The kidSAFE Seal is an independent [...]

Smart, la plateforme indépendante de monétisation publicitaire, annonce aujourd'hui son intégration avec Oracle Contextual Intelligence (anciennement Grapeshot). Cette solution, qui permet une analyse et une classification pré-bid du contenu des éditeurs, est désormais entièrement disponible au sein de la plateforme [...]

Taboola (Nasdaq: TBLA), a global leader in powering recommendations for the open web, helping people discover things they may like, today announced a partnership with DoubleVerify (“DV”) (NYSE: DV), a leading software platform for digital media measurement, data and analytics. With [...]

Channel Factory, the global brand suitability and ad performance platform for YouTube has added two new hires to its UK team to help increase its footprint and to continue to grow the business across the region. Amy Crowsley and Daniel Benjamins [...]

DoubleVerify ("DV"), (NYSE: DV), a leading software platform for digital media measurement, data and analytics, today announced enhancements to its brand safety and suitability solution that include the introduction of DV’s Brand Safety Floor as a turnkey option, extending Brand Suitability Tiers on [...]

Integral Ad Science (Nasdaq: IAS), a global leader in digital media quality, today announced a new partnership with The Global Disinformation Index (GDI), making IAS the first ad verification company to help marketers avoid misinformation content based on GDI’s standards. [...]