DoubleVerify ("DV"), (NYSE: DV), a leading software platform for digital media measurement, data and analytics, released its 2021 Global Insights Report, an annual study on the current state of digital media quality and performance. For the study, DV analysed more than one trillion [...]

GumGum, a global media and contextual intelligence company, today announced that it is the first independent ad tech provider to have achieved Media Rating Council (MRC) content-level accreditation for contextual analysis, brand safety and suitability. GumGum’s content-level solution, Verity, goes [...]

Channel Factory, the global brand suitability and ad performance platform for YouTube has appointed three key female leaders to oversee product operations, EMEA marketing efforts and business growth. Channel Factory continues to expand its global footprint with a growth mindset [...]

Zefr, the leading data company for brand suitability in video, today announced the release of the Brand Suitability Suite, software that enables brands and agencies to apply the industry-leading GARM framework to their video advertising. The self-service product will be [...]

While brand safety and suitability have fast become the number one focus for brands advertising in today’s politically and economically volatile environment, a recent study by 4D, a division of Silverbullet, and Factmata found close to USD $1bn (£717.7m) of [...]

Zefr, the leading data company for brand suitability in video, announce a strategic partnership with one of Japan's largest corporations, Mitsui & Co., Ltd. ("Mitsui") to expand its video brand suitability solution to Japan. Zefr will work in collaboration with [...]

DoubleVerify ("DV"), a leading software platform for digital media measurement, data and analytics, has announced an expanded brand safety and suitability integration with Facebook, extending verification to new premium inventory channels such as Facebook In-Stream Reserve, while providing new tools [...]

A majority of consumers are highly influenced by a brand’s purpose and impacts consumers’ buying decisions and feelings about products, according to a study released by Channel Factory, the global brand suitability and ad performance platform for YouTube. The company [...]

For the first time, marketers can have 100% confidence in where their video ads are being safely placed thanks to 4D’s integration with IRIS.TV. Marketers now can leverage 4D’s advanced computer vision context segments to execute cookieless, interest-based targeting, on [...]

With projected spend of almost USD$17bn (£12.2bn / JP¥1.82tn) in 2021, digital advertising is big business in Japan. Like any business with significant investment on the line, advertisers want to make sure their dollars are well spent, and that their [...]