Invibes Advertising (Invibes), líder en innovación publicitaria digital, presenta su último conjunto de soluciones de vanguardia diseñadas para el sector de la automoción. Estas ofertas no sólo mejoran el engagement y la visibilidad de la marca, sino que también reflejan [...]

Invibes Advertising (Invibes), a leader in digital advertising innovation, showcases its latest suite of cutting-edge solutions designed for the automotive industry. These offerings not only enhance engagement and brand visibility but also reflect a strong commitment to sustainability, a prominent [...]

Invibes Advertising (Invibes), leader nell'innovazione del digital advertising, presenta la sua ultima suite di soluzioni all'avanguardia progettate per il settore automotive. Queste offerte non solo migliorano l’engagement e la brand visibility del marchio, ma riflettono anche un forte impegno per la [...]

Invibes Advertising (Invibes), leader de l’innovation publicitaire digitale, dévoile ses dernières solutions de pointe conçues exclusivement pour l'industrie automobile. Des offres pensées pour accroître l'engagement et la visibilité des marques et valoriser leurs actions en faveur du développement durable, préoccupation [...]

Teads in partnership with Mindshare, announced today (August 21st, 2024) the resounding success of its groundbreaking Connected TV (CTV) campaign for King Living, Australia's premium furniture brand.  Aimed to connect with a high-end home retail audience to raise awareness of King [...]

In this feature, Lavin Vaswani of Quantcast takes a look at how AI can help brands master their targeting, and stretch limited budgets. Artificial Intelligence (AI) is one of 2024’s most talked about digital developments. Gartner placed generative AI on the [...]

Global ad tech firm Brand Metrics, which helps digital publishers prove the value of their online advertising, today (April 30th, 2024) announces that Kristen Friesen has been promoted to VP of revenue for North America. Kristen Friesen, VP Revenue, N. America, [...]

NumberEight, the pioneering behavioural intelligence company has integrated with the leading in-game platform Adverty, which has led to McDonald's achieving a remarkable 58% increase in brand preference by promoting their Pokemon Happy Meals through a VOOH in-game billboard campaign, leveraging [...]

In the first of our Predictions series, we take a look at contextual advertising. Projected to experience a 13.8% growth annually, between now and 2030, contextual is poised to redefine the digital marketing landscape, with a resurgence that is fuelled [...]

We take a look at some of the biggest ad tech trends shaping the landscape in the Middle East and North Africa. With an ad tech industry worth $5.9bn (~£4.74bn) last year, and a forecasted growth of 6.2% in 2024, ultimately [...]