Even during times of austerity, when consumers are more likely to make purchase decisions based on price, mainstream advertisers still employ emotional adverts. In the last two years our screens have been graced with a dancing pony (3 mobile); kittens [...]

Many of the UK’s leading retailers are knowingly cannibalising their revenue potential because they are addicted to the ‘safe’ revenue from AdSense. Online retailers make money by selling products to online consumers. However, many retailers have, perhaps unwittingly, diversified from their [...]

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Almost as many SEA users click mobile ads by mistake as by in interest; China uncertainty pulls [...]

With traditional banners losing effectiveness, native ads may be the next answer for marketers to better reach their audience and for publishers to monetise their inventory. In this industry byliner, PubNative's Asia-Pacific director of business development Don Kim discusses the [...]

In a recent ExchangeWire Research Roundup we reported that in 2015, global ad blocking will result in a record loss of £14bn in revenue. In this piece, Ian Monaghan, director of EMEA operations at TubeMogul (pictured) discusses exclusively with ExchangeWire how [...]

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: China ad spend slows, but still growing faster than global; WPP's Wunderman & Bienalto merge in Australia; [...]

With consumers generating more data than ever before, particularly through mobile devices, more marketers in Asia-Pacific are tapping big data analytics to improve attribution and create a better audience experience. Shobhit Shukla, chief revenue officer of location-based data analytics provider, [...]

Brand safety is more important to advertisers than ever before, and damage to brand reputation has been identified as the number one risk for businesses across the globe. In this piece, Giovanni Strocchi, CEO, ADmantX, discusses how brands can move beyond [...]

Setting up a programmatic buying strategy is proving to be complex and often involves multiple parties, making it tough for brands to grasp all the activities running in the background. Singapore pay TV operator and broadband services provider, StarHub, is calling [...]

Viewability is the topic that refuses to go away. Despite automation and standardisation, discrepancies are still vast. In this piece, exclusive to ExchangeWire, Sebastian Schindler, Insight Manager at InSkin Media (pictured) and Steve Doyle, CCO, discuss how the industry should approach [...]