Ajay Daved, PowerLinks Media, head of demand and revenue, explains how two of the hottest trends in digital advertising (native and programmatic) are helping to achieve standards in order to realise one of the biggest opportunities for advertisers in the current [...]

The WFA released an excellent programmatic guide this week. The report, written by Mikko Kotila (a notable programmatic trader and ATS speaker), focuses on best practices for brands working with agencies, trading desks and ad tech vendors in the programmatic [...]

Gareth Davies, Adbrain, CEO, and ExchangeWire columnist, discusses the benefits of establishing an industry standard way of targeting audiences in a mobile-first world, as well as an alternative scenario where the industry is controlled by a few vested interests.  Programmatic players [...]

 This year’s ATS London will focus on some of the emerging trends in the contemporary ad tech space, as well as gaze into the near and distant future in an attempt to forecast the challenges facing the ‘traditional’ ad tech [...]

In the interests of helping to educate the mainstream marketing community, ExchangeWire has this year struck an agreement with trade body ISBA – the voice of British brand advertisers – to offer its members free entry to ATS London. ATS London – the industry's [...]

The ‘data crunchers’ and ‘creatives’ have historically been on polar opposite ends of the advertising industry spectrum, but as the digital era advances to a chapter marked ‘big data’ this is starting to change, as ad agencies more commonly associated [...]

In the second instalment of a two-part look at how the growing importance of ‘big data’ and the subsequent emergence of programmatic media-buying, ExchangeWire examines the potential threats it poses to traditional media businesses, and just how they must adapt [...]

The City of London Police have moved to further starve online pirates of ad funding by replacing display ads on copyright-infringing sites with official banners from the force, as part of its ongoing battle with more nefarious elements of the [...]

Gareth Davies, AdBrain, CEO, gives ExchangeWire his take on this week’s multimillion dollar purchase of Flurry, and how it’s the latest move in a Silicon Valley arms race, but also explains to his thoughts this can prove risky for brands’ [...]

In a two-part look at how the growing importance of ‘big data’ and the subsequent emergence of programmatic media-buying, ExchangeWire examines the potential threats it poses to traditional media businesses, and just how they must adapt to survive in the [...]