The rate of growth in Southeast Asia at the moment is some of the strongest in APAC. ExchangeWire caught up with Jordan Khoo, Regional Vice President of APAC at MediaMind, to discuss the state of evolution in Southeast Asia and [...]

The notion of universal frequency capping in RTB has long been touted as a major USP. You could argue that it was one of the major catalysts behind the move to consolidated platform-based buying. But has universal frequency capping really [...]

ExchangeWire is proud of another stellar event with ATS Paris, featuring the best and brightest of the driving force in French digital advertising. Here's a quick summary of the day in case you weren't able to make it or you [...]

Retargeting in mobile has often been the nirvana for many buyers but the ability to execute has often been found wanting due to various privacy restrictions and technological incompetencies. StrikeAd have just announced that they can now crack this challenge [...]

Stuart Byrne is Ebiquity’s UK Head of Digital To see or not to see, that is the question. Too many digital ads never get seen. A huge chunk of digital display could be being seen by precisely no one. That’s advertiser [...]

Online advertising spend has displayed significant growth over the last 10 years and analysts expect this trend to continue. However, a large discrepancy persists between internet time allocation in total “media time” and online advertising revenue. Online advertising growth has been [...]

Wayne is a Client Digital Partner at UM International, working across all digital channels within the EMEA region for a variety of clients within differing industry verticals. It has been really interesting to see such a high volume of words penned [...]

SECTION I: PREMIUM & BRANDING IN THE PROGRAMMATIC ERA KEYNOTE 1: Our first keynote speaker of the day was Neal Mohan, VP of Display Advertising Google, who gave us a presentation titled “Programmatic for the People”. - Programmatic buying moving from performance [...]

Improve Digital interviewed some of our panelists and speakers during Tuesday's ATS London event at the BFI. *COMING SOON* Watch this space for uploaded videos of keynote speakers Mike Nolet, CTO & Co-founder AppNexus and Dr Boris Mouzykantskii, Founder, CEO & Chief [...]

Last week TubeMogul released the first in a quarterly series focusing on real-time video advertising trends, TubeMogul finds real-time video advertising is growing rapidly in the UK, with prices falling as inventory expands, and with weekends being the optimal time [...]