Paul Frampton is Managing Director at MPG & Media Contacts. Here he discusses how his agency employs data-driven strategies to inform brand message/positioning for clients, the vagaries of oversupply of data and technology in the digital ad space, and the [...]

It's the biggest data-driven advertising event in Europe. It's the event that even has its own acronym. ATS London is now in its third year, and the line-up of speakers and content is the best yet. Often copied - A [...]

In April 2012, TubeMogul commissioned Forrester Consulting to evaluate the brand marketing opportunity provided by RTB-enabled video and compare it to other forms of broad-based video buying, such as through ad networks. In conducting interviews with 11 RTB video buyers, [...]

Publicitas announced last month that it was looking to launch a premium exchange solution for pan-European publishers. Here Chris LeMay discusses VisualDNA's role in the new Publicitas project, and what the new SSP solution will mean for premium European publishers. What [...]

Franc Goebbels, Managing Director for Annalect in the Netherlands, chats with ExchangeWire on automated trading, the Dutch cookie law and why semantic targeting needs the human touch in his local market. Can you give us some overview on the Accuen Netherlands [...]

Rhys McLachlan is Head of Corporate & Business Development (UK) Videology Group/TidalTV. Here he discusses the emergence of connected TV and its likely implications for the online advertising space. The annual nerd-fest migration to Las Vegas in early January to attend [...]

In an effort to aggregate premium supply across Europe, Publicitas launched a new pan-Euro sell-side initiative yesterday at its Digital Forum 2012. Publicitas, one of Europe's biggest sales houses, held the event as a statement of intent to the European [...]

Tesco is no longer a supermarket selling milk, bread and tins of beans. It is a media and data company. Yes, the home staples will never be replaced in the new digital economy, but the pivots being shown by the [...]

The EU e-Privacy directive highlights the need for site owners to take control of how data is collected and handled on their sites. BrightTag chief executive Mike Sands discusses why sites should take control of data collection, and how such [...]

Adobe Partners with Evidon for Privacy Solutions Evidon announced this week their new partnership with Adobe. The integration will enable Adobe clients to access Evidon’s privacy controls directly though Adobe TagManager, and help them comply with global privacy regulations across all [...]