Hyperoptic Appoints Croud to Scale Brand Presence
UK-based broadband provider, Hyperoptic, has appointed Croud, the award-winning global digital marketing agency, to scale brand presence. Hyperoptic specialise in hyperfast broadband and are uniquely positioned due to their symmetrical offering of upload and download speed (on plans over 150Mbs). Their [...]
Personalisation: An Untapped Opportunity for APAC Marketers
Brands such as Amazon have tapped data-driven personalisation to drive effective marketing plans, but this opportunity remains largely untapped by agencies and advertisers in Asia-Pacific. In this industry byliner, James Sampson, DataXu's Asia-Pacific vice president and general manager, explains why [...]
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