There is much confusion muddling China's ad tech market and shaking marketers' confidence in programmatic, which can only be resolved with transparency and clarity about the benefits that a robust system can bring to the local industry. Speaking to ExchangeWire [...]

In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: MasterCard: Asian consumers want brands to give back; Dentsu in damage control amid overcharging scandal; WPP goes [...]

With DSPs in China wearing multiple hats and operating key functions across the ad stack, local brands often end up unaware about where, or how, their dollars are being spent. Amid this environment, company executives from TubeMogul are urging marketers in [...]

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: The Trade Desk prepares for IPO; Anti-Fraud Certificate by JICWEBS; Google goes anti-pop-up ad; The Independent's digital-only success; New market transparency tools by [...]

While programmatic adoption in Asia-Pacific has yet to reach the same level of maturity as other regions, this gap has enabled companies here to study and gain from the experience of their counterparts in Europe and US. In this industry [...]

Contrary to what is commonly pitched in Asia-Pacific, numbers are not the best way to measure the success of marketing initiatives; but a change in this mindset will need to come first from agencies. In an interview with ExchangeWire, VML [...]

Yesterday (8 Aug) TubeMogul, Inc. (NASDAQ:TUBE) reported financial results for its second quarter ended June 30, 2016. Cross-screen growth accelerated as programmatic TV (PTV) and mobile each grew over 140% annually, offsetting the impact of the rush of brand budget from desktop [...]

ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: Mixed feelings towards mobile advertising; A heterogenous look at Millennials; Cross-selling in [...]

The single customer view has been on the tips of marketers’ tongues for some time now. There is a stigma that the single customer view is unachievable. However, some brands are successfully working towards a robust strategy and creating a [...]

Due to its inherent trackability, mobile programmatic has largely been reserved as a performance vehicle. However, with more and more brands recognising its benefits as an awareness tool, how can both brand and direct response advertisers continue to achieve success? [...]