We chat to Martin Jensen, co-founder and CCO at Nexta, about the development of retail media, and how brands can take advantage. How can brands and retailers leverage retail media technology to enhance personalisation and improve customer engagement? Retail media technology presents [...]

Ebiquity, the world leader in media investment analysis, has released new research showing a "near-perfect correlation" between the amount of attention consumers pay to a particular media channel and the incremental profit delivered to advertisers by that channel. The report, [...]

Picnic, in collaboration with Goodstuff, have unveiled the results of a digital study that highlights the importance of media quality in driving brand consideration. The study, conducted with measurement partner Cint, was run off the back of a Clearpay campaign.  Goodstuff [...]

New research from LoopMe, a leading technology company that uses artificial intelligence (AI) to improve brand advertising performance, has revealed insights into UK consumer intent to shop during the Black Friday and Boxing Day sales, with only 14% planning to [...]

Mantis, a leading brand safety, suitability, and contextual advertising solutions provider for publishers and advertisers, has today (October 28th, 2024) released data highlighting brands that rely on outdated keyword blocklists will be blocking more than 41% of Halloween content and [...]

iion, a global leader in attention-centric game advertising solutions, announced the appointment of Adam Peck as its new head of advertiser sales for the UK. With over 13 years of experience in ad tech and a strong focus on programmatic [...]

DoubleVerify, the leading software platform for digital media measurement, data, and analytics, today (October 16th, 2024) announced the launch of its News Accelerator programme. Over a year in the making, this initiative will further align DV's product innovation with the [...]

GumGum, the contextual-first technology leader transforming digital advertising, announced a new sports marketing solution to help brands and agencies capitalise on sports moments like never before. This new solution combines The GumGum Platform (advertising) and GumGum’s wholly-owned subsidiary, Relo Metrics [...]

Invibes Advertising (Invibes), leader de l’innovation publicitaire digitale, explore de nouveaux horizons marketing avec "Rethink Possibilities", une stratégie innovante qui repose sur la puissance de l’IA Générative afin de redéfinir l’engagement entre la marque et le public. “Chez Invibes, notre mission [...]

Invibes Advertising (Invibes), leader nell'innovazione della pubblicità digitale, invita i brand a "Rethink Possibilities" esplorando nuovi orizzonti di marketing e abbracciando l'unicità di ogni opportunità pubblicitaria. Questa evoluzione strategica sottolinea l'impegno di Invibes a rivoluzionare il digital advertising attraverso la [...]