DPG Media and Brand Metrics are proud to announce the launch of a breakthrough in the measurement of CTV advertising for DPG Media’s leading streaming platform, VTM GO. The new solution allows advertisers on VTM GO to measure the brand lift [...]

Accompanying the launch of The State of Data and Tech Maturity for Brands in APAC, we speak to Vincent Niou, founder of Skeleton Key to discuss key findings from the report, how brands can take action upon these insights, and [...]

Nemlig.com, Denmark’s leading online grocery retailer, just announced a retail media tech stack upgrade from Citrus Ads to a solution combining Adform with Nexta Ad Manager's self-service capabilities.  Adform provides the technology for scalable ad delivery, while Nexta Ad Manager alleviates [...]

News in brief: Brands Look to Change Agency Remuneration Models; OpenAI Considers Advertising; OpenAI Sued by Canadian Media  Brands Look to Change Agency Remuneration Models Three quarters of multinational brands are looking to change their agency remuneration model within the next three [...]

It’s a much-debated concept that there’s no such thing as bad PR, but whether you agree with the sentiment or not, there’s no denying a flurry of negative publicity can certainly increase a brand’s visibility among the general public. Jaguar’s [...]

We meet Sarah Mackinnon, product marketing director, Pentaleap and Andrew Lipsman, founding advisor & strategist, Colosseum Strategy to discuss the opportunity of retail media, and hear about their latest research. Tell us about your new retail media report and what you wanted [...]

We chat to Martin Jensen, co-founder and CCO at Nexta, about the development of retail media, and how brands can take advantage. How can brands and retailers leverage retail media technology to enhance personalisation and improve customer engagement? Retail media technology presents [...]

Ebiquity, the world leader in media investment analysis, has released new research showing a "near-perfect correlation" between the amount of attention consumers pay to a particular media channel and the incremental profit delivered to advertisers by that channel. The report, [...]

Picnic, in collaboration with Goodstuff, have unveiled the results of a digital study that highlights the importance of media quality in driving brand consideration. The study, conducted with measurement partner Cint, was run off the back of a Clearpay campaign.  Goodstuff [...]

New research from LoopMe, a leading technology company that uses artificial intelligence (AI) to improve brand advertising performance, has revealed insights into UK consumer intent to shop during the Black Friday and Boxing Day sales, with only 14% planning to [...]