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  • Yieldmo & Adform Enter Strategic Partnership to Help Brands and Agencies Unlock Value without Cookies

    Yieldmo, a leading advertising technology company that operates a Smart Exchange for buyers and sellers, today announced its partnership with Adform, the only global, independent, and fully integrated advertising platform built for modern marketing, working with 25,000+ brands and with [...]

  • Azerion & Cavai Deliver Industry First with Conversational In-stream Video

    Azerion, the digital entertainment and media platform and Cavai, the leading conversational advertising cloud, announce the launch of conversational in-stream video; a new and creative format designed to optimise engagement via the uniquely powerful combination of moving image and personalised [...]

  • Cartology Advances Retail Media Network with Broadsign

    Cartology, one of Australia’s leading retail media businesses, powered by Woolworths Group, and out-of-home (OOH) ad tech leader Broadsign announced a new partnership designed to enhance Cartology’s retail media network (RMN). The collaboration makes it easy for Cartology to schedule, manage, [...]

  • Seedtag Acquiert KMTX pour Renforcer son Offre

    June 14th, 2022 Seedtag, ad tech leader de la publicité contextuelle, acquiert 100% des parts de KMTX (ex-Keymantics). En intégrant la société française qui automatise et optimise les campagnes publicitaires grâce à ses modèles d’IA, Seedtag va fournir aux annonceurs [...]

  • Seedtag Adquiere KMTX para Incorporar su Producto de Performance en Campañas Contextuales

    Seedtag, empresa líder en publicidad contextual en Europa y Latinoamérica, ha anunciado la firma de un acuerdo definitivo para adquirir el 100% de las acciones de KMTX (antes Keymantics), una empresa francesa especializada en la creación de modelos de Inteligencia [...]

  • Seedtag Acquisisce KMTX per Rafforzare L’offerta Performance Based

    Seedtag, leader nella pubblicità contestuale in EMEA e LATAM, ha annunciato oggi l’acquisizione del 100% delle quote di KMTX (in precedenza Keymantics), una compagnia francese specializzata nella creazione di modelli di intelligenza artificiale per ottimizzare e automatizzare le campagne di [...]

  • Seedtag übernimmt KMTX und erweitert damit sein Performanceangebot

    Das europäische ad tech-Unternehmen Seedtag wächst weiter. Der Marktführer für kontextuelle Werbung in Europa und Lateinamerika hat das französische Unternehmen KMTX (ehemals Keymantics) übernommen. Damit sichert sich Seedtag die KI-Modelle von KMTX, die Performance-Kampagnen automatisiert optimieren. Diese integriert das Unternehmen [...]

  • Seedtag Acquires KMTX to Boost Contextual Performance for Advertisers

    Seedtag the leader in contextual advertising in EMEA and LATAM, has today (June 14th, 2022) announced the signing of a definitive agreement to acquire 100% of the shares of KMTX (previously Keymantics), a French company specialised in building AI models [...]

  • The Value of Brand-Building in a Fragmented Landscape – Q&A with John Dolan, Broadsign

    Following ATS Madrid, John Dolan, VP Global Head of Media Sales at Broadsign, discusses why brand-building is vital in a landscape of increased audience fragmentation, and how DOOH can help advertisers to communicate their message and win audiences' attention in [...]

  • Merkle Hires Ex-Accenture MD Robert Bushey as EMEA Chief Sales Officer

    Merkle, dentsu’s leading technology-enabled, data-driven customer experience management (CXM) company, today (24th May 2022) announces the appointment of Robert Bushey as EMEA chief sales officer. Bushey’s arrival comes as clients are increasingly looking to transform to continuously meet ever changing customer [...]