Croud, the award-winning digital marketing agency working with some of the world’s leading brands, has acquired of VERB Brands, the leading luxury performance marketing agency. The news marks Croud’s first UK acquisition since receiving funding from private equity investment firm LDC [...]

Kao, a leading Japanese consumer goods manufacturer and one of the world's largest suppliers of professional salon products including brands like Goldwell and other iconic beauty brands such as John Frieda and Molton Brown, has appointed the7Stars to handle media [...]

ID5, the market-leading identity provider for digital advertising, has published a guide for brands to help them transition to a cookie-less future. Marketers, media planners and brands have for years relied on third-party cookies to control the way their ads [...]

In the first article in ExchangeWire's 2022 Predictions Series, experts from across the media and marketing industries examine how the media buying and brand marketing landscape is set to evolve in the year ahead. Attention to go mainstream 2022 will be the [...]

GumGum, Inc., a global media and technology company that specialises in contextual intelligence, have released data indicating that a majority of online content containing keywords related to climate change is actually safe for brand advertising. The findings come from analysis [...]

Admix, the leading In-Play monetisation company that bridges the gap between gaming content and brands, today (26 October) announces that they have raised USD$25m (£18.1m) in a Series B round to scale up its In-Play solution worldwide; and establish it [...]

Global ad tech company Good-Loop announced its strongest ever half-year performance.  The purpose-powered ad platform, which drives brand engagement by converting people’s attention to ads into donations to good causes around the world, generated record revenues in the first half of [...]

the7stars Group continue to expand its suite of services with the launch of 13minutes, a business acceleration consultancy. Designed to transform marketing capability by closing the gap between Martech and media investment, specifically to shape business growth for a range [...]

Taboola (Nasdaq: TBLA), a global leader in powering recommendations for the open web, helping people discover things they may like, has today announced its new Premium Advertisers Programme to empower brands and agencies with best practices to increase customer acquisition, [...]

In this exclusive Q&A with ExchangeWire, Dhanush RL, upper-funnel lead at Zettle and The Wires Global 2021 judge, discusses the importance of digital, and considers the impact that changes to ad tech's infrastructure has had, and will have, on brands. How important [...]