Teads, the global media platform, is redefining travel advertising with its innovative Conversions solution, transforming the way travel brands achieve their business goals and engage with consumers in a post-pandemic world. Macro situation: As the travel industry rebounds post- COVID-19, marketing [...]

A new 2024 Festive Insights report from Teads, the global media platform, reveals that consumers are looking forward to a better Christmas in 2024, as over four out of 10 people in the UK say they expect Christmas to be [...]

Invibes Advertising (Invibes), ein Marktführer für Innovation im Bereich der digitalen Werbung, stellt sein neuestes Angebot an zukunftsweisenden Lösungen für die Automobilbranche vor. Diese Angebote verbessern nicht nur das Engagement und die Sichtbarkeit der Marke, sondern sind auch Ausdruck einer [...]

Eight out of 10 videos released by brands on TikTok are under-performing. That’s according to new research from global creative effectiveness platform DAIVID, which found that despite TikTok’s increasing importance to marketers, 84% of content released on the social media [...]

impact.com, the world’s leading partnership management platform, today (July 30th, 2024) announced the launch of impact.com/advocate, a customisable customer referral marketing solution that empowers brands to engage their customers effectively with tailored offers. With custom and highly engaging referral programmes that [...]

The Mars Agency's Katrina Smart takes a look at how travel media networks could be the next evolution of retail. The last few years have truly cemented the fact that retail media is here to stay, and it’s hard to envisage [...]

Adlook, a next-generation brand growth platform, today (July 10th, 2024) announced the appointment of Jim Daily as executive advisor. In this role, Daily will work with Adlook's executive team to design its go-to-market (GTM) strategy and positioning within the North [...]

Overwolf, a world-leading platform empowering brands and advertisers to reach over 100M+ monthly gamers, today (July 3rd, 2024) announced the global expansion of its brand partnerships team. The newly appointed team members include Nathan Lindberg as US head of brand [...]

Immediate, home to trusted brands that people love, which reach more than a third of UK adults, has announced a technology partnership with Mantis, a leading brand safety and contextual advertising solutions provider. This partnership will provide Immediate’s customers with [...]

Taptap Digital, an area-based omnichannel marketing platform that helps brands to discover who and where their ideal customers are and how best to reach them, announces the expansion of their business into Germany, Austria, and Switzerland selecting League-M Europe as [...]