LoopMe, a leading technology company that uses artificial intelligence (AI) to improve brand advertising performance, announced the launch of Brand Outcome Scores (BOS), a first-of-its-kind AI-powered media scoring tool. This new solution provides advertisers with predictive scoring for their ad [...]

Invibes Advertising (Invibes), ein Marktführer für Innovation im Bereich der digitalen Werbung, lädt die Marken mit “Rethink Possibilities” dazu ein, Möglichkeiten neu zu denken und neue Marketinghorizonte zu erkunden, indem sie die Einzigartigkeit jeder Werbemöglichkeit nutzen. Diese strategische Neuausrichtung verdeutlicht [...]

Invibes Advertising (Invibes), a leader in digital advertising innovation, invites brands to ‘Rethink Possibilities’ and explore new marketing horizons by embracing the uniqueness of every ad opportunity. This strategic evolution underscores Invibes' dedication to revolutionising digital advertising through the power [...]

impact.com, the world’s leading partnership management platform, announced it will power the creator technology for VistaPrint to streamline direct relationships with creators and influencers. The programme will provide access to valuable performance insights, and enable VistaPrint to connect with new [...]

Industry pioneer in intelligent app linking, URLgenius, and impact.com, the world’s leading partnership management platform, joined forces to unveil key insights from their latest Commerce Creator Lightning Survey. The findings spotlight new opportunities for brand marketers to align with commerce creators [...]

Today (September 26th, 2024), VideoHeroes, a leader in programmatic advertising, is thrilled to introduce our Green Media Products (GMPs) for brands and agencies, powered by Scope3. This groundbreaking suite brings together sustainability and advanced technology, showcasing our commitment to making [...]

First-id is a solution for creating deterministic, anonymous, first-party identifiers that enables brands — both media and advertisers — to identify and reconcile all their consented internet users, on all partner sites, regardless of the browser or device used. In [...]

Today, (September 17th, 2024) Havas Media Network shares new research on the relationship between predicted attention and brand metrics in a pioneering study that integrates impression-level viewability and frequency data with consistent, scaled brand lift response data. The study was [...]

Teads, the global media platform, is redefining travel advertising with its innovative Conversions solution, transforming the way travel brands achieve their business goals and engage with consumers in a post-pandemic world. Macro situation: As the travel industry rebounds post- COVID-19, marketing [...]

A new 2024 Festive Insights report from Teads, the global media platform, reveals that consumers are looking forward to a better Christmas in 2024, as over four out of 10 people in the UK say they expect Christmas to be [...]