Yahoo announces the appointment of Tressie Lieberman as chief marketing officer (CMO), following an extensive executive search process. A talented and respected marketing leader, Lieberman brings over twenty years of traditional and digital marketing experience transforming world-class consumer brands such [...]

As digital marketers clear through the clutter and craft a resonating brand message, they hope to capture the most precious and fleeting element of all - attention. Amidst a dynamic data landscape, publishers are on the lookout for fresh approaches to [...]

impact.com, the world’s leading partnership management platform, announced the launch of impact.com / creator, an influencer marketing platform that allows advertisers to discover, create, manage, and scale full-funnel influencer marketing programmes from a single interface. The new technology simplifies and [...]

In this exclusive Q&A, Lucy Gausden, programmatic specialist for The Barn at Arla Foods, discusses how marketers are leveraging CTV into omnichannel strategies, how the medium has benefitted Starbucks in campaign execution and measurement, and how other forms of digital [...]

In today's ExchangeWire news digest: Netflix reassesses its advertising strategy to win over advertisers; Meta prepares to launch a new app, Threads, to challenge Twitter; and Shopify launches Collabs Network. Netflix seek to woo advertisers with new ad approach Netflix is revamping [...]

In this specially contributed article from dunnhumby, Julie Jeancolas, global head of product, strategy & partnerships - retail media & personalisation, discusses the findings from their recent research on retail media, and how retailers can leverage powerful real-time insights to [...]

Today (21st June), RTB House announces the launch of PrimeAudience, the first company dedicated to utilising Chrome’s Protected Audience API and Topics API to provide advertisers with advanced behavioural targeting capabilities. As the deadline for the deprecation of third-party cookies on Chrome [...]

InMobi, a leading provider of content, monetisation, and marketing technologies that help businesses fuel growth, released new insights from its Q1 2023 survey on the evolving consumer preferences and trends within the consumer-packaged goods (CPG) industry and found that health [...]

Ogury, der weltweit führende Anbieter von Personified Advertising, hat heute neue Funktionen seiner Technologie vorgestellt, mit denen Marken und Agenturen die Aufmerksamkeit, die ihrer Werbung gewidmet wird, auf Kampagnenebene messen können. Dafür sorgen Integrationen mit Adelaide Metrics und Lumen Research, [...]

Ogury, leader mondiale del personified advertising, ha presentato oggi nuove funzionalità che forniscono ad agenzie e brand una serie di metriche di misurazione ottenute grazie all’integrazione diretta della propria tecnologia con Adelaide Metrics e Lumen Research. L'attention rappresenta l'evoluzione della viewability [...]