The NFL “Somebody | It Takes All of Us” is the early pacesetter in the 2025 Super Bowl ad battle after generating the most intense positive emotions and the highest levels of attention of any Big Game spot released so [...]

Picnic, in collaboration with Zenith Global, has unveiled the results of a study that highlights the power of media quality in driving consented sessions, page lands, and brand consideration. The study was conducted with measurement partners Cint and Portal.  Zenith Global [...]

Equativ, a global independent ad tech company, today (January 22nd, 2025) announced major upgrades to its all-in-one curation platform, Equativ Buyer Connect (EBC), now renamed Maestro by Equativ, that centralises programmatic campaign management and provides ad buyers with direct access [...]

A heartwarming campaign from floral delivery service Teleflora featuring a hospitalised boy and a magical snowman is the most emotionally engaging Holiday ad of 2024. That’s according to new research by creative effectiveness platform DAIVID, which used its AI-powered technology to [...]

Invibes Advertising (Invibes), leader nell'innovazione del digital advertising, sta amplificando il suo impegno nei settori del Travel e Tourism con soluzioni innovative di advertising progettate per coinvolgere i viaggiatori in ogni fase del loro viaggio. Solo nell'ultimo anno, Invibes ha [...]

Invibes Advertising (Invibes), leader de l’innovation publicitaire digitale, assoit son expertise dans les secteurs du voyage et du tourisme en développant des solutions publicitaires qui accompagnent les voyageurs à chaque étape de leur séjour. Au cours de l’année passée, Invibes a [...]

A medida que la demanda de viajes supera los niveles prepandémicos -con un aumento del 110% en las reservas previstas para finales de 20242 - y una previsión aun mayor para 2025, las empresas más activas del sector demandan soluciones [...]

Invibes Advertising (Invibes), a leader in digital advertising innovation, is amplifying its commitment to the travel and tourism industries with innovative ad solutions designed to engage travellers across every step of their journey.  In the past year alone, Invibes has successfully [...]

Ford España ha lanzado su nueva campaña de video digital en formato in-feed para el lanzamiento del Explorer 100% eléctrico. De la mano de su agencia Mindshare y de Invibes Advertising (Invibes), líder en innovación publicitaria digital, Ford estrena en [...]

Invibes Advertising (Invibes), a leader in digital advertising innovation, partners with Ford Spain to launch an in-feed digital campaign promoting the new 100% electric Explorer. ​​With the support of its agency Mindshare and the advertising technology company Invibes, Ford deployed [...]